Are you interested in knowing how much traffic your travel proposals are getting?
Tools such as Google Analytics and Facebook allow you to create customised reports to monitor and analyse the metrics of your commercial proposals. Keeping track of these metrics has 2 important advantages:
Knowing user behaviour: you can get a better understanding of how users are interacting with your propositions. You can see where your customers are focusing, how they are interacting with your content and what they are buying, so you can design better user experiences.
Identify opportunities for improvement: you can identify where there are opportunities for improvement, you can see what is working and what is not. For example, you can see what propositions are getting few visits or what content is driving users away from your site. This will allow you to improve your business propositions to increase traffic, conversion and user retention.
*Premium Plan functionality*
Google Analytics Tracking ID
In Google Analytics, you can view a variety of metrics:
Your website traffic
The number of unique visitors
The average length of stay
Bounce rate
The number of page views
Returning users, etc.
You can also see a variety of information about the behaviour of users on your website, such as most visited pages, landing pages, exit destinations, etc.
To find the code you need to enter in that section, you will need to follow these steps:
Log in to your Google Analytics account
Name your Analytics account
3. Create a property. Specifies the name, time zone and currency.
4. Give some details about your company (sector and size).
5. Select business objectives
6. We accept the conditions
7. For data collection, we select Web platform
8. Enter the MOGU URL (www.moguplatform.com) and name the stream.
*If you have a custom domain within MOGU, enter your own URL.
9. Copy the ‘MEASUREMENT ID’ is a code that must begin with ‘G -’ or ‘AW -’.
10. Finally go back to MOGU, paste the code in the ‘Google Analytics Tracking ID’ section (Account < tracking code) and click ‘Save’.
From then on, your MOGU account will be connected to Google Analytics.
Facebook Pixel ID
On Facebook, you can see a variety of metrics related to your ad campaign:
The number of impressions
The number of clicks
Cost per thousand impressions
Reach
Number of conversions
Cost per conversion, etc.
You can also get detailed information about the behaviour of the users who interacted with your ad, such as average time spent, bounce rate, etc.
To use the Meta pixel, you will need its identifier. Follow these steps to get it:
Go to the Event Manager
Click on
‘Connect data sources’.
3. Select ‘Web’:
4. Add a name for the pixel:
5. Type the URL of MOGU (https://www.moguplatform.com/)
6. Once you have created a Meta pixel, copy the identifier number.
7. You can now insert it in the ‘Facebook Pixel ID’ field (Account < tracking code) and click ‘Save’.
From then on, your MOGU account will be connected to Facebook and you will be able to track the entire user flow.