Overview
The Adform ID integration in Mortar DS enables accurate tracking and alignment of your advertising data with Mortar’s unified customer profiles. By connecting your Adform ID, you can link programmatic advertising data directly into Mortar DS, enhancing attribution accuracy and campaign performance measurement.
This integration ensures your ad identifiers are synchronised across platforms, providing cleaner insights and a more complete view of your media effectiveness within the Mortar ecosystem.
How to Add Your Adform ID
1. In your Mortar DS dashboard, navigate to your Profile.
2. Click on Configurations.
3. Locate the Adform ID field.
4. Enter your Adform ID and click Save Changes.
Once saved, your Adform ID will be securely linked to Mortar DS, and your campaign data will begin syncing automatically.
You’re All Set!
Your Adform ID is now successfully connected to Mortar DS.
This integration allows you to:
Accurately attribute conversions and impressions across channels.
Enhance your Marketing Mix Modeling (MMM) and ad performance analysis.
Maintain consistent ad identifiers across connected data sources.