When creating a message template and sending a custom message to a customer, it's essential to establish a Consent Type for that message.

This setting determines whether the message will be sent, based on the recipient customer’s Consent and Automated Message settings.

The rules governing the sending of each message type are as follows:

This is the standard setting for all messages, adhering to pre-GDPR rules for message transmission. "Default" messages do not necessitate consent for sending and can be manually dispatched via the "Reminders" and "Outbound Message Queue" screens.

For automated sending, the recipient customer must have their "Messages" setting set to "Yes".

Selecting the "Legitimate Interest" consent type for a message implies that it does not require explicit consent for transmission. These messages can be manually sent through the "Reminders" and "Outbound Message Queue" screens and will be dispatched even if the customer has not provided Reminder or Marketing consent.

To enable automatic sending, "Legitimate Interest" messages necessitate the recipient customer's "Messages" setting to be configured to "Yes" or "Legitimate Interest".

Assigning a message to use a "Reminders" or "Marketing" consent type signifies that the message relies on valid Reminder or Marketing Consent for transmission.

Customers can provide consent during online booking, or it can be added manually within VGM.

Messages labelled with a "Reminder" or "Marketing" consent type can be manually sent if you possess the corresponding consent for the recipient customer. For automated dispatch, the recipient's "Messages" must be set to "Yes" or "Legitimate Interest".