With Muck Rack's Media Monitoring, you can easily explore articles, media outlets, journalists, and broadcasts to gain valuable insights on topics, industries, or events. Use search types like People, Articles, Media Outlet, and Broadcast to support your projects. Access up to 5 years of historical data to inform strategies and track changes over time.
Learn More in Muck Rack Academy
You can learn all about Searching by taking the Searching on Muck Rack course at Muck Rack Academy.
Search Types in Muck Rack
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Find the most relevant press contacts for each campaign with People Search.
When you complete a People Search, our system scans each journalist profile in our global database for mentions of the keywords you’ve entered, whether it’s located in their bio, the titles of their recent articles, or recent tweets they’ve published. |
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Use Article Search to easily find coverage on your brand, competitors, products, spokespeople, phrases or keywords.
Our system scans each article in our global database for mentions of the keywords you’ve entered, whether it’s located in the article headline or body. |
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With Media Outlet search, you can discover outlets by criteria such as location, name, keywords and more. From there, you can view outlet descriptions and metrics, people at an outlet and the articles they’ve published.
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The Broadcast Search feature enables you to search for broadcast content, including television and radio. You can search by date range, locations, networks, programs, and more to discover relevant broadcast content and gain insights into media appearances, interviews, or news coverage.
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 | You can access print content by going to Article Search and selecting the Article (Print) Content Type.
Muck Rack enables you to search, monitor, and measure the impact of print coverage you care about—be it your brand, competitors, products, spokespeople, phrases, or keywords. We partner with LexisNexis to give you access to print coverage in their database directly within your Muck Rack account.
NOTE: While searching for print content comes at no extra cost, access to the text of print articles can be purchased as an additional add-on with your Muck Rack subscription. Without the add-on, articles from LexisNexis will include the title only.
Print Magazine Monitoring can also be purchased as an add-on (or included with Premier subscriptions) for those looking to capture magazine coverage as well. 
To learn more about obtaining access to full text or magazine monitoring, please contact your dedicated Muck Rack Customer Success Manager or select the chat widget in the bottom right-hand corner for support. |
NOTE: As of March 31st, 2025, LexisNexis print snippets are no longer included in our packages due to changes in publisher licensing requirements. Instead, LexisNexis will be available as an Add-On for all packages. To support publishers and their license requirements, we're no longer able to include the content unless you purchase the print add-on.
Previously, print snippets (above) could be viewed across all packages, and will now require the LexisNexis add-on.
Configure Search Preferences
Muck Rack search offers many different filters and it can be time-consuming to manually enter the same filters for every new search you run. Using Search Preferences you can define your preferred default search filter settings for new searches.
Select Search preferences from above the More menu above the Search tool, or navigate to Settings > Search preferences.
Configure your filters to your preference, then select the Save button at the bottom.
NOTE: When setting up Search Preferences from the search page, you may check the "Apply immediately" box to clear any previous filter selections and apply the defaults you just set up.
Boolean Search in Muck Rack
Boolean search combines keywords and operators to refine online searches and get more accurate results. The three basic operators used in boolean search are "AND," "OR," and "NOT," but there are more operators in advanced iterations.
Example of a keyword search:
Tesla
Example of a Boolean search:
Tesla AND CEO
Muck Rack’s Search bar now supports real-time guidance via syntax highlights and a Boolean insert menu, making query writing easier for beginners and pros alike.
Download our Boolean Quick Reference Guide for a full list of available operators, modifiers, and tips.
We recommend using filters as much as possible first, reviewing your initial search results, then adjusting your Boolean search string to further refine your results as needed.
Learn More About Boolean
Want to learn more about Boolean search? Check out our dedicated article on Boolean Search or take the Become a Boolean Expert course, which provides hands-on search education.
Search Filter Guide
If you come across a filter within search that you don't understand, use this guide to see how each filter functions. Filters have been listed in alphabetical order.
Filter | Function |
Article Topics | Muck Rack will automatically analyze the text of an article, determine what it is about, and assign up to 4 Topics to that article.
You can then use the new Article Topics filters to include some, all, or none of the topics you see in your Article Search results.
Appears in: Article Search |
Article Type | Filter by article type, such as Press Release, Obituary, Earnings and Stock News, Listicles, and Product Lists.
Appears in: Article Search |
Entity Search
| With Entity Search, you can search for journalists and coverage based on direct mentions of specific organizations and companies.
NOTE: This feature is currently only available in People and Article Search. |
Beats | Filter journalists based on the specific topics or industries they cover.
Appears in: People Search
NOTE: We'll be removing the Beats filter by May 28th, 2025 and Beats will be replaced with the most relevant Topic (see Most Covered Topics below). |
Bios and Titles | By enabling this filter, the search results will only include journalists who have written blogs or articles with the specified terms in their titles. This filter allows users to target journalists who have created content specifically related to the keywords or topics of interest.
Appears in: People Search |
Content Types | Allows you to filter results based on the specific type of content.
Appears in: Article Search, Broadcast Search |
Contributed Content | Allows you to specify whether your results should include media outlets that accept or do not accept contributors.
Appears in: Media Outlet Search |
Date Range | Allows you to select a specific timeframe within which you want to search for articles. You can search up to 5 years.
Appears in: Article Search, People Search, Broadcast Search |
Domain Authority | Only shows results from media outlets that have been given a Domain Authority score within the specified range (as provided by Moz).
Appears in: Article Search, Media Outlet Search |
Domains | Search for articles from specific website domains. You can enter domain names related to specific websites to find articles published on those websites or from related sources. This filter helps You focus your search on articles from preferred domains or sources.
Appears in: Article Search |
Frequency | Filter results based on how frequently a Media Outlet publishes content (daily, weekly, monthly, etc.). Appears in: Media Outlet Search |
Languages / Article Languages | Search for results with articles written in specific languages. You can select one or multiple languages to refine Your search.
Appears in: Article Search, People Search, Media Outlet Search |
Locations | Allows you to search for articles based on geographic location.
Appears in: Article Search, People Search, Media Outlet Search, Broadcast Search |
Markets | Narrow down results by specifying a particular geographic area based on the location of a media outlet.
Appears in: Article Search, People Search, Media Outlet Search |
Media Lists | Enables you to search for articles or people only from the specified media list.
Appears in: Article Search, People Search |
Media Outlets | Enables you to search for articles or people specifically from selected media outlets. You can choose specific media outlets or a combination of outlets to narrow down the search results to articles published by those particular sources.
Appears in: Article Search, People Search |
Media Outlet Types | Filter articles based on the type of media outlet they are published in. You can select specific outlet types, such as newspapers, magazines, online publications, or broadcast outlets, to refine your search results according to your preferences.
Appears in: Article Search, People Search, Media Outlet Search |
Most Covered Topics | Filter journalists based on the topics they write about the most.
Each journalist will have up to 10 Most Covered Topics displayed in their quick view and profile.
NOTE: For a topic to appear, it must be at least 5% of their total articles, and the articles must have been written within the past 12 months. Topics can be selected from the profile to see all the articles written by that journalist on that topic.
Appears in: People Search |
Must Appear In | Allows you to specify where your search terms must appear.
Appears in: Article Search, People Search, Media Outlet Search |
Outlet Lists | Enables you to search for articles or people only from the specified outlet list.
Appears in: Article Search, People Search |
Scopes | Search for articles within specific areas or scopes of expertise. Like the "Scopes" filter in People Search, this filter helps you find articles that cover particular topics or industries of interest.
Appears in: Article Search, People Search, Media Outlet Search |
Verification | Filters results based on verification status.
Appears in: Article Search, People Search, Media Outlet Search |
Sorting Options
From your search results page, you will have multiple options to sort your results, depending on which tab you are currently using.
Outlet Search Sorting Options
Search Sorting Option | Definition |
Relevancy | Your results will default to Relevancy. This shows media outlets most relevant to your search terms and criteria. Your terms will match the keywords in the media outlet's bio details or title. |
Outlet Rank | Outlet Rank displays media outlets that work for top tier publications first. Outlet Rank is based on UVM (Unique Visitors Per Month). Read more about UVM in Muck Rack here. Data provided by Similarweb. |
Name | Sorts your search in ascending or descending order alphabetically by the media outlet's name. |
People Search Sorting Options
Search Sorting Option | Definition |
Relevancy | Your results will default to Relevancy. This shows the journalist contacts most relevant to your search determined by a combination of prominence, recency, and domain authority. |
Recency | Recency displays every matching result in reverse chronological order, with the most recent results on top. |
Outlet Rank | Outlet Rank displays media outlets that work for top tier publications first. Outlet Rank is based on UVM (Unique Visitors Per Month). Read more about UVM in Muck Rack here. Data provided by Similarweb. |
Name | Sorts your search in ascending or descending order alphabetically by the journalist's last name. |
Article Search Sorting Options
Search Sorting Option | Definition |
Relevancy | This will sort coverage using a combination of prominence, recency, and domain authority to determine the most relevant results. |
Recency | This will sort coverage in reverse chronological order with the most recent articles appearing at the top. |
Prominence | Articles are sorted by the number of search term mentions in proportion to the volume of the article text. |
Trackers
All your monitoring and reporting tools — Alerts, Coverage Reports, Dashboards, Trend Reports, and Key Message Reports — can be connected to a single Tracker, so you can manage all your media monitoring from one place. Spend less time configuring searches and more time analyzing coverage.
From any search results page, select the Create Tracker button in the Search bar.
Once your Tracker has been created, a success message will appear where you can name your Tracker and choose whether you would like to use it to Create an Alert (Monitor), Automate a Coverage Report (Monitor & Analyze), or Create a Dashboard (Analyze):
Learn More About Trackers
Learn more about the benefits and functionality of Trackers in our dedicated Help Center article.
Do More with Trackers
Want to do more with your Trackers? The Muck Rack API allows for programmatic access to article and broadcast data for off-platform use.
Organizations that create a Tracker on Muck Rack can access the results of that search for use with their internal systems (e.g. Snowflake) or Business Intelligence tools (e.g. Power BI, Tableau).
The Muck Rack API is offered as an add-on for Premier customers. Learn more by contacting your Customer Success Manager today!
Search Troubleshooting Tips
Issue | Solution |
A paywall may be affecting my search results. | Muck Rack cannot track mentions behind a strict paywall that is only available to paid subscribers of the outlet. However, we can still monitor many mentions that occur in the content previews in less stringent paywalls. We also partner with some paywalled outlets to allow content to show. |
My search for a journalist or media outlet didn't return any results. | If you're searching for a journalist or media outlet that returns the message "[name] did not return any results," select the button under this notification to contact the Muck Rack research team. 
Selecting this will open our Chat widget with a pre-populated message based on the person you were searching for. Simply send the message to notify our team.
Our team can help you find results and add any missing reporters or media outlets that meet our database criteria. |
A journalist profile appears in Muck Rack but not in the Muck Rack platform. | Muck Rack's editorial team is responsible for filling in a selection of these profiles that meet our criteria so they appear on Muck Rack's curated platform. A smaller subset of these searchable profiles is set as verified.
This is why they may appear in one place and not the other. The quickest way to flag these profiles for review is by using the "Request update" button. Alternatively, you may start a new chat anywhere in Muck Rack or email us at support@muckrack.com. |
Getting too many Newswires or Press Aggregators in your search results. | Within your search filters, select the "Exclude" checkbox under the Media Outlets filter, then use the dropdown to select 'Newswire/News Agency' and 'Press Release/News Aggregator.'
Another way you can exclude these results is by adding the following NOT operator string to your search:
NOT (Q1 OR Q2 OR Q3 OR Q4 OR NASDAQ OR earnings OR stock* OR "market research" OR NYSE OR PRNewswire OR Businesswire OR “Business Wire” OR marketwired OR newswire OR globenewswire OR PRweb OR ereleases)
If you still notice certain outlets trickling through, you can exclude those specific outlets with the 'Exclude Media Outlets' filter or by adding them to the NOT section of your search string. |
I keep getting results that have nothing to do with my industry. How can I exclude these? | Depending on the industry your business operates within, you may find that there are often articles included in your monitoring and reporting that are not relevant to the coverage you need.
First, we recommend filtering out irrelevant Article Types, such as Press Releases, Obituaries, Earnings and Stock News, etc. depending on your needs.
Then we suggest looking at the Topics that get assigned to the Articles in your results. Topics appear just below the article snippet.
You can then leverage the "None of these" filter under Article Topics to exclude any articles tagged with that topic. 
Sports/Athletic News (athletic* OR baseball OR softball OR football OR soccer OR hockey OR swim* OR volleyball OR basketball OR “insert team mascot here” OR lacrosse OR “track and field” OR “cross country” OR golf OR championship OR tournament)
Obituaries (obit* OR “passed away” OR “died from” OR “died of” OR “died at” OR "departed this life")
Promo Codes/Coupons (“promo code” OR “promo codes” OR “on sale” OR “coupon code” OR promotion OR discount*)
Financial/Stock News (Q1 OR Q2 OR Q3 OR Q4 OR NASDAQ OR earnings OR stock* OR "market research" OR NYSE)
Press Releases (PRNewswire OR Businesswire OR “Business Wire” OR marketwired OR newswire OR globenewswire OR PRweb OR ereleases)
Crime (“was shot” OR shooting* OR stab* OR wounded OR “hit and run” OR kidnap* OR murder* OR homicide OR police)
Commercials (Broadcast search): (“sponsored by” OR “brought to you by”) |
Get Help
For additional help, contact support by choosing the chat icon in the bottom right-hand corner of the screen and selecting Messages > Send us a message.
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