1) What is 'Optimized Ask'?
'Optimized Ask' leverages predictive analytics to suggest personalized donation amounts to donors based on their past giving history and engagement with your organization. The goal is to increase donation sizes and enhance donor satisfaction by tailoring requests to each individual's capacity and previous contributions.
By integrating these data-driven features, fundraising platforms like Network for Good empower nonprofits to engage more effectively with their supporters, fostering stronger relationships and achieving better fundraising outcomes.
2) How can I take advantage of this feature?
This feature is enabled by default for all Network for Good customers and campaigns (excluding 'Fundraising Pages' Only customers).
3) Can I deactivate this feature?
You can decide when to switch this feature ON or OFF through 'Fundraising
Pages', using feature flags and/or toggles.
Donors will see personalized donation amounts (instead of the default donation amounts) on giving pages after they click on a giving page link in an e-mail blast sent from 'Donor Management'.
4) Will all of my donors' views include personalized ask amounts?
Only donors with sufficient giving history data will be able to view personalized donation amounts. These amounts replace the default options on giving pages.
Note: Personalized donation amounts will replace the default donation amounts that appear on giving pages
5) How are personalized donation amounts determined?
The amounts are calculated using Bonterra’s proprietary AI DonorTrends models.
6) Can I use this feature with 'Text-to-Give'?
No, this feature currently only applies to e-mail communications sent through 'Donor Management'.
7) Can I preview my donor's personalized Ask Amounts?
No, personalized ask amounts are only visible to donors, not administrators.
What else do you need help with?
Navigate back to the Feature Overview.