You can read more about Apple's Mail Privacy Protection & Privacy Program here.
What does this mean and how does it affect me?
Apple has effectively made it so all messages an Apple Mail user receives appear to have been opened – even if the user never actually opens the e-mail! Unfortunately, this can cause highly inflated and inaccurate e-mail open rates.
Will this affect e-mails I send through 'Donor Management'?
Bonterra has been closely monitoring these changes by Apple and has already put in place mechanisms to filter out these false positive e-mail opens, meaning that if you send e-mail blasts through Bonterra, you should experience little to no impact on your e-mail open rates!
Still, we recommend focusing on other e-mail engagement stats such as “click rate” and “amount raised” to track the effectiveness of the e-mails you send through your 'Donor Management' system.
Will this affect my other e-mail applications on my Apple devices?
While this affects any e-mail accounts used through Apple Mail (like if a Gmail account or work email is set up to flow through the Apple Mail app), this will not affect other external email apps used on Apple devices. In other words, if you access your Gmail through Apple Mail, MPP may be utilized – but if you instead access your Gmail through the Gmail app on your iPhone, then MPP won’t apply to those messages.
What else do you need help with?
Not quite what you were searching for?
Navigate back to the Feature Overview.