Year-end fundraising is the most exciting, demanding, and engaging time of the year for fundraisers. It's important to create engaging, integrated campaigns to maximize your revenue before the year comes to an end. Lucky for you, we've compiled great resources to help you through every step of your year-end campaign!
Make sure to check back over the next few weeks as we add more Year-End resources!
Nonprofit Communication Calendar For Year-End
Between holidays, shorter days, and the year-end giving season, it can be hard to stay on top of planning. To help you stay organized we’ve devised a plug-and-play plan to make your year-end outreach as easy and effective as possible. Download this Calendar and use these milestones to craft a story that will resonate with steadfast supporters, reactivate lapsed donors, and bring in new donors.
2023 Year-End Engagement Plans
The 2023 Year-End Engagement Plan series is now live in your Donor Management software! This year the Year-End Engagement Plan will be launched in four parts.· Each part of the plan will be available to download as a list of tasks for a specific period of time and has been designed to be sent out during a particular timeframe. The download will include a variety of communication templates and tasks that you will be able to work on inside your fundraising software.
Year-End Engagement Plan | When will it be available in my fundraising software. | Recommended dates to send out these communications. |
Part 1- Gearing Up | Oct 16 – Nov 2 | Nov 1 – Nov 25 |
Part 2- Giving Tuesday | Nov 3 – Nov 30 | Nov 26 – Dec 4 |
Part 3- Early to Mid-December | Dec 1 – Dec 14 | Dec 6 – Dec 22 |
Part 4- Year-End | Dec 15 – Dec 31 | Dec 23 – Dec 31 |
January 2024 Engagement Plan
2023 Year-End Fundraising & Campaign Guide with Timeline (eGuide)
This guide includes everything you need to create a successful year-end campaign such as:
What communication channels to use
The best way to segment your lists for customized messages
An easy-to-use template schedule with dates and tasks to keep you on track
2023 Giving Tuesday is November 28th
This year (2023) GivingTuesday is November 28th! GivingTuesday is a global generosity movement unleashing the power of radical generosity! Make the most out of GivingTuesday's power and start planning your giving strategy now!
GivingTuesday Resources
#GivingTuesday Preparation Checklist | Download Checklist Here
An easy checklist of all the To-Do's associated with #GivingTuesday campaign planning, asset creation, excitement building & donor "Thank Yous".
Start Planning Your Giving Tuesday Campaign Today | Read Now
This will walk you through things to consider doing now in order to raise more money by November 28th.
Logos & Images
Click here for GivingTuesday logos and sample social media images to use in your year-end campaign
#GivingTuesday Countdown Clock
For all Network for Good customers that have Fundraising Pages, we've created a countdown clock to #GivingTuesday that you can add directly to your Giving Page.
Watch this tutorial on how to add the countdown clock to your page
Download and copy this code to add the countdown to your page
Acknowledging Year-End Donors
We've put together some resources to help you show your donors some love!
Read our 7 Ways to Show Your Donors Some Love blog post
Learn how to Send Personal Video Messages Thanking Your Donors
Watch our More Than a Thank You: Donor Acknowledgements That Delight webinar recording
Take advantage of this Sample Template for a Year-End Donation Summary
Additional Support & Resources
Webinars
Best Practices for Fundraising Emails: September 14, 2023
Blog Posts
Trainings
On-Demand Training | View Trainings Here
Need a refresh on one of the tools in your Donor Management System? You can access training on all of our features whenever you'd like.