Year-end fundraising is the most exciting, demanding, and engaging time of the year for fundraisers. Creating engaging, integrated campaigns to maximize your revenue before the year wraps up should be a top priority!
We have compiled several great resources below to help guide you through every step of your year-end campaign!
Nonprofit Communication Calendar
Staying on top of planning can be challenging during the holidays, shorter days, and the busy year-end giving season. To help you stay organized, we have created a "plug-and-play" plan to make your year-end outreach simple and effective.
Download this calendar and use these key milestones to craft a compelling story to engage loyal supporters, reactivate lapsed donors, and attract new ones.
2024 Year-End Engagement Plans
The 2024 Year-End Engagement Plan series will soon be live in your 'Donor Management' software!
This year, the Year-End Engagement Plan will be launched in four parts. Each part of the plan will be available to download as a list of tasks and has been designed to be sent during a particular timeframe. The download will include a variety of communication templates and tasks you will be able to work on inside your fundraising software.
Note: A downloadable version will be available soon.
Year-End Engagement Plan | Date available in my fundraising software: | Recommended dates to send: |
Part 1: Gearing Up | Oct 21 – Nov 7 | Nov 4 – Nov 30 |
Part 2: Giving Tuesday | Nov 8 – Dec 5 | Dec 1 – Dec 9 |
Part 3: Early to Mid-December | Dec 6 – Dec 14 | Dec 11 – Dec 22 |
Part 4: Year-End | Dec 15 – Dec 31 | Dec 23 – Dec 31 |
2024 Year-End Fundraising & Campaign Guide with Timeline (eGuide)
Download the full eGuide here.
This guide includes everything you need to create a successful year-end campaign such as:
communication channels to use
the best way to segment your lists for customized messages
an easy-to-use template schedule with dates and tasks to keep you on track
Acknowledging Year-End Donors
Check out the following resources:
Read our 7 Ways to Show Your Donors Some Love blog post
Learn how to Send Personal Video Messages Thanking Your Donors
Watch our More Than a Thank You: Donor Acknowledgements That Delight webinar recording
Take advantage of this Sample Template for a Year-End Donation Summary
Additional Resources
What else do you need help with?
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