Year-end fundraising is the most exciting, demanding, and engaging time of the year for fundraisers. It's important to create engaging, integrated campaigns to maximize your revenue before the year comes to an end. Lucky for you, we've compiled great resources to help you through every step of your year-end campaign!
Nonprofit Communication Calendar
With the holidays, shorter days, and the busy year-end giving season, staying on top of planning can be challenging. To help you stay organized, we've created a plug-and-play plan to make your year-end outreach simple and effective.
Download this Calendar and use these key milestones to craft a compelling story to engage loyal supporters, reactivate lapsed donors, and attract new ones.
2024 Year-End Engagement Plans
The 2024 Year-End Engagement Plan series will soon be live in your Donor Management software!
This year, the Year-End Engagement Plan will be launched in four parts. Each part of the plan will be available to download as a list of tasks and has been designed to be sent during a particular timeframe. The download will include a variety of communication templates and tasks that you will be able to work on inside your fundraising software.
Note: A downloadable version of the 2024 Year-End Engagement Plan will be available soon. For reference, here is a downloadable version of the 2023 Year-End Engagement Plan.
Year-End Engagement Plan | When will it be available in my fundraising software? | Recommended dates to send these communications: |
Part 1: Gearing Up | Oct 21 – Nov 7 | Nov 4 – Nov 30 |
Part 2: Giving Tuesday | Nov 8 – Dec 5 | Dec 1 – Dec 9 |
Part 3: Early to Mid-December | Dec 6 – Dec 14 | Dec 11 – Dec 22 |
Part 4: Year-End | Dec 15 – Dec 31 | Dec 23 – Dec 31 |
2024 Year-End Fundraising & Campaign Guide with Timeline (eGuide)
This guide includes everything you need to create a successful year-end campaign such as:
What communication channels to use
The best way to segment your lists for customized messages
An easy-to-use template schedule with dates and tasks to keep you on track
2024 Giving Tuesday is December 3rd
This year (2024) GivingTuesday is December 3rd! GivingTuesday is a global generosity movement unleashing the power of radical generosity. Make the most of GivingTuesday's power and plan your giving strategy now!
GivingTuesday Resources
#GivingTuesday Preparation Checklist | Downloadable 2024 Checklist coming soon! (Refer to last year's checklist here.)
An easy checklist of all the To-Do's associated with #GivingTuesday campaign planning, asset creation, excitement building & donor "Thank Yous".
Start Planning Your Giving Tuesday Campaign Today | Downloadable 2024 Checklist coming soon! (Refer to last year's plan here.)
This guide will walk you through key actions to take now to help you raise more money by December 3rd.
Logos & Images
Click here for GivingTuesday logos and sample social media images to use in your year-end campaign.
#GivingTuesday Countdown Clock
For all Network for Good customers with Fundraising Pages, we've created a countdown clock to #GivingTuesday that you can add directly to your Giving Page.
Watch this tutorial on how to add the countdown clock to your page.
Download and copy this code to add the countdown to your page.
Acknowledging Year-End Donors
We've put together some resources to help you show your donors some love!
Read our 7 Ways to Show Your Donors Some Love blog post
Learn how to Send Personal Video Messages Thanking Your Donors
Watch our More Than a Thank You: Donor Acknowledgements That Delight webinar recording
Take advantage of this Sample Template for a Year-End Donation Summary
Additional Resources
Coaching Webinars
Best Practices for Fundraising Emails: Explore our coaching webinar page for details on upcoming sessions.
Trainings
On-Demand Training | View training resources directly on our website.
Need a refresh on one of the tools in your Donor Management System? You can access training on all of our features whenever you'd like.
Blog Posts