Setting up Google Analytics will allow you to see customer behaviour across your store, including page views and conversions.
For Google Analytics the customer has the option of opting out to submitting personal data. If they do this, Ochre does not submit their IP address to Google.
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How to set up
Ochre > Site Settings > Tracking and Analytics
In the Google Analytics 4 section, click Add Measurement Code, then enter the Measurement Code provided by Google.
The Measurement Code will look like G-XXXXXXXXXX and can be found on your Google Analytics account under:
Admin > Account > GA4 Property > Data Streams > Web
You can repeat this process to enter multiple measurement codes to send data to different GA4 Properties.
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