Setting up Google Analytics will allow you to see customer behaviour across your store, including page views and conversions.
For Google Analytics the customer has the option of opting out to submitting personal data. If they do this, Ochre does not submit their IP address to Google.
To see this information in Google Analytics it is necessary to turn on 'E-commerce Tracking' on for your analytics view. This can be done in Google Analytics under 'E-commerce Settings' when editing your 'View'.
How to set up
Site Settings > Tracking and Analytics
In the Google Analytics Property Tracking ID section, click Add Tracking ID
You can enter multiple Google Analytics IDs to add analytics to multiple accounts.