Ochre stores are integrated to pass conversion data to Google Adwords. To set this up enter your Google Ads Conversion ID and Label to your store within your "Site Settings"
This can be found in the "Tracking and Analytics" tab of the "Site Settings. Listed in the left hand navigation.

Click "Add Tracking ID"  

And enter both a Conversion ID and Conversion Label.

Once you have created a Conversion Action in Adwords, the easiest way to find the Conversion ID and Conversion Label is to select "Install the tag using Google Tag Manager". These IDs are then listed on the page for you to copy.

Conversion Information For Dynamic Re-targetting

Once installed Ochre sites pass your conversion information to Google showing the value of check purchases and the items viewed per page visited by Customers. This can then be used for Dynamic Re-targetting.