Ochre stores are integrated to pass conversion data to Google Ads.
How to set up
Site Settings > Tracking and Analytics
Click "Add Tracking Code"
Enter Conversion ID and Label
Where to find the Conversion ID and Label
Once you have created a Conversion Action in Adwords, the easiest way to find the Conversion ID and Conversion Label is to select "Install the tag using Google Tag Manager". These IDs are then listed on the page for you to copy.