🎭 Noteworthy: Your organization will need to have their own Constant Contact account to utilize this feature. A Constant Contact account / login is not provided by On The Stage.
Leverage our seamless Constant Contact integration to enhance your marketing strategy. Through an automated API connection, On The Stage (OTS) will regularly sync patron data with your Constant Contact account.
🔁 Data Sync Overview
Transaction data is sent to Constant Contact every 5 minutes
Segmentation data is sent daily at midnight
If a patron does not appear immediately in your contact list after purchase, allow some time for the sync to complete and check again later
📬 Patron Sync and Email Marketing Permissions
All patrons are sent to Constant Contact, regardless of their marketing opt-in status. Within Constant Contact, patrons will appear with one of the following statuses:
Subscribed: Patron opted in to email marketing during checkout
No Permission Set: Patron did not opt in during checkout
Unsubscribed: Patron previously subscribed but has since opted out
More on these statuses can be found here: Constant Contact Knowledge Base
👟Walkthrough
From the OTS Dashboard select “Integrations Hub” under the Settings menu in the left-hand navigation.
Select the Check box next to “Integrate with Constant Contact”. The button “Connect to Constant Contact” should become red.
Click “Connect to Constant Contact” and you will be prompted to log in to your Constant Contact account.
Once you’ve successfully signed in to Constant Contact you will be returned to On The Stage and should see a message that your connection was successful.
That's it! Now any time a patron makes a purchase or donation through On The Stage they will be added to your Constant Contact audience.
If the patron indicated that they wanted to be informed of upcoming events they will be subscribed to your newsletter. If they did not opt-in to email marketing they will still be added to your audience but will be marked as "unsubscribed."
Patron Data
If the patron provides contact details such as phone number and mailing address, it will be added to their profile in Constant Contact.
A patron will receive a tag for what they purchased (add-on, donation, subscription, or ticket).
If they purchased a ticket for a performance they will get a "series" tag - Beauty and the Beast Jr in our example below.
The patron will also receive a "performance" tag with the date and time of the specific performance for which they purchased a ticket. In our example below you see "beauty-2024-01-17-22:00" which is the 10 PM performance of Beauty and the Beast on January 17th. The date format is always YYYY-MM-DD-HH:MM after the series name.
These tags will allow you to segment and message your user base.
A message to all patrons with the "ticket" tag would be sent to all ticket buyers. A message to all patrons with the "donation" tag would allow you to send a thank you message to all donors.
