Welcome to Plays, On The Stage’s new automated marketing feature designed to help you deepen patron relationships, boost revenue, and save valuable time. Plays allow you to automatically send targeted, relevant emails to your patrons based on actions they’ve taken—no manual setup, no extra steps. Just set your preferences once, and we handle the rest.

Each automation is called a “Play”, and you can turn them on, customize the details, and watch your patron engagement grow.

We’re launching with six Plays—and more are on the way next year!

Automatically sends a warm Thank You email to brand-new patrons, optionally including a custom promo to encourage a return visit.

Whenever you publish a new Production, this Play automatically sends an announcement email to your audience.

Targets patrons who haven’t purchased in a while, inviting them back with a friendly reminder (and optional incentive).

Reaches highly engaged patrons—those who’ve purchased X tickets within X months—and encourages them to level up to a subscription.

Automatically messages top supporters who have purchased multiple tickets recently, inviting them to contribute with a donation.

Targets your most active subscribers—those who’ve attended X shows within X months—and sends a tailored donation request.

Every theater is unique—your Plays can be too.

You can customize:

This allows you to match each Play to your audience’s behavior and your organization’s goals.

Some Plays allow you to include a personalized promo code in your emails. These codes are:

Example:
If your Thank You Play sends a 25% off promo good for 3 months, each patron receives their own one-time-use code that expires 3 months after their email goes out.

Each Play follows its own logic for when emails go out:

Detailed rules will be provided in the testing docs for each individual Play.

Plays appear across various parts of your dashboard so they’re always within reach:

All On The Stage customers have access to Plays. We built this feature to help you grow revenue and patron loyalty—whether you’re a school program, community group, touring company, or fully professional theatre.