Showing targeted offers based on what’s in (or missing from) a patron's cart can increase revenue while giving patrons personalized, relevant options.

Working alongside Add-ons, Offers let you set simple conditions—like prompting a patron to add VIP parking if it’s not already in their cart—making it easy to boost sales and enhance the overall patron experience.

Click Marketing > Offers to open the Offers page.

On the Offers page, click Add Offer to start creating a new offer.

A modal will open with fields to configure your offer.

Add a name for the offer and select which production will present the offer at checkout.

Note that this Offer name will appear in checkout when the offer is shown to patrons.

Next is Offer type which allows you to select Ticket Type or Add-on. We will cover these one at a time.

Ticket type offers will show patrons with a selected ticket type in their cart the option to upgrade to another selected ticket type.

Click Ticket Type under Offer type.

If Ticket Type was not already selected, the logic section in the modal will update.

Select the Ticket Type that will trigger the upgrade offer in the first Ticket Type box after If. Then select the upgrade Ticket Type in the second box after Show.

In this example, a patron with at least one Adult ticket in their cart will be asked if they want to upgrade to After Dark VIP tickets. By clicking yes, all Adult tickets in that patron's cart will be replaced with After Dark VIP tickets.

Scroll down to add a 1:1 ratio image to the ticket type offer. Click Upload Image.

Upload and crop an image that will be shown beside the offer at checkout.

Click Save at the bottom right of the modal to save your changes. Click the X or click out of the modal to discard all changes.

After you have saved your offer, it will appear in the Offers table on the Offers page.

On the patron side, they will see a modal appear at the last step of checkout if they have added any Adult tickets to their cart.

An Add-on offer will promote add-ons to patrons who haven't already added them to their cart.

After you've clicked Add Offer and added an Offer name and Production, select Add-on under Offer type

Check the Per Ticket checkbox to add one Add-on for each ticket in the patron's cart. So, if an add-on offer is set up for tote bags and a patron checks out with 2 tickets in their cart then selects Add To My Order, 2 tote bags will be added to their cart to purchase.

In the Logic section, select the Add-on you want to promote from the Add-on dropdown.

Here, we are offering a tote bag for Hairspray to any patron who purchases a ticket to Hairspray: After Dark. The image shown at checkout for an Add-on offer will match what is set up in the Add-on and cannot be updated from the Offers page.

Click Save at the bottom right of the modal to save your changes. Click the X or click out of the modal to discard all changes.

After you have saved your offer, it will appear in the Offers table on the Offers page.

On the patron side, they will see a modal appear at the last step of checkout if they have not added a tote bag to their cart.

In the Offers table on the Offers page, you can view the priority, name, type, offer item, status, and actions for each offer.

To disable an offer that is active, click the toggle under Status for that row in the table.

To edit an offer, click the three dots in the Actions column, then click Edit.

In the Edit modal, you may edit any of the fields on the offer. Click Save to save your changes.

To delete an offer, click the three dots in the Actions column, then click Delete.

You will be asked to confirm that you wish to delete the offer. Click Delete to confirm or click Cancel to return to the Offers page.

Offer Priority will determine which offer is shown if a patron is eligible for multiple offers in one transaction.

On the left side of the table, you will see 6 dots. By clicking and dragging these dots, you can reorder your offer's priority.

In this example, VIP Upgrade will be shown if the patron has an Adult ticket in their cart.

The patron is also eligible for the tote bag offer since they do not have a tote bag in their cart, but they are only shown the ticket upgrade offer.

Now let's switch the priority of these offers.

And see that a patron will now be shown the tote bag offer instead of the VIP upgrade with an Adult ticket in their cart.

Note: When an offer is created, it is added at the bottom of the priority list.