In this document, we will show you how add-ons and merchandise that you create are presented to patrons within the checkout flow. This is currently available within the embeddable widget.
👟Walk Through
All add-ons and merchandise that have been configured on the Add-Ons and Merch tab will now appear within the widget if they are actively on sale. The order that they appear in the add-ons table in the dashboard will take effect on the add-ons page in the widget. Patrons can then check out with these Add-ons.
Navigate to the add-ons landing page on the dashboard, where you can see and manage all the add-ons. On this table, you will see the On Sale Status, Name, Category, Online Cost, In-Venue Cost, Variants, and Actions.
Using the priority column on the left, you can drag and drop add-ons in this list in your desired order to determine the order they appear on the add-ons screen.
To rearrange the order, click on the 6 dots icon on the lefthand side of the row. Once the row is highlighted, drag and drop to the position you wish to move it to.
In the patron checkout, the add-ons will now appear in this order if they are turned on. Also, if the customer has enabled “Org level” add-ons, they will also appear based on the priority (for every production).
The Patron View:
Within the widget, after the ticket selection screen, the add-ons screen will appear.
All add-ons that are status active for a given production (plus the org level add-ons) will appear for sale on this list.
This list is ordered by the selected order on the add-ons and merch page.
To add an item to your cart - click on the Add To Cart button. If you wish to remove that item from the cart, click on the trash icon to the right of the item.
In the dialogue box that appears, click 'Yes, Remove' to remove the item from your cart. Click 'No, Don't Remove' to not make any changes.
If any variants have been configured - they will appear in a dropdown below the item. To select a variant (i.e. size) - click ‘Select Option’ and choose a variant from the dropdown menu
If there are any limits to the add-on (i.e. total number available) and you exceed this limit within your cart - the Add To Cart button for the given add-on will be disabled, and you cannot add any more items.
Click 'Continue' under Your Cart to proceed to payment
Within your cart, you will see your selected tickets and add-ons/merchandise. If you have shipped merchandise in your cart (Printful items) - your cart will show estimated shipping and sales tax costs.
Note: Shipping & sales tax totals will not be finalized until you enter your shipping address on the next screen.
This is an example of a cart without shipped merchandise - notice there are no shipping or sales tax estimates.
From here, the Checkout flow is the same as it is in a cart with only tickets - click 'Checkout' to proceed, enter credit card information and shipping information, and check out your order.
In the order confirmation email, you will see the QR code for your in-venue items alongside your tickets. Your add-ons will also be listed at the bottom of the email underneath ‘Order Items’.
🎓 Recap
This article outlines how to showcase add-ons and merchandise directly within the On The Stage ticket widget. By adjusting your Widget Configuration settings, you can feature items like T-shirts, concessions, or VIP experiences alongside ticket options. These extras appear during the ticket purchase flow, allowing patrons to easily enhance their experience and boosting your overall sales—all within a seamless, integrated checkout.
🚀 Best Practices for Merchandise & Add‑Ons Presentation in the Widget
🧩 Display only relevant items per event
Keep things streamlined by linking merchandise and add-ons to specific productions or performances.🖼️ Use clear images and descriptions
Help patrons make informed decisions with high-quality visuals and concise, appealing item descriptions.🎯 Bundle strategically
Offer combination packages (like snacks + program or a merch bundle) to drive higher order values.🔢 Set inventory and quantity limits
Manage availability and reduce customer service issues by controlling how many items can be purchased.📊 Track what works
Review sales data regularly to refine your offerings and prioritize the most popular or profitable items.