š TL;DR:
Why the errors happen: Usually from your Shopify themeās built-in structured data (HTML code) or other apps.
Whether you need to fix them: No ā Google ignores bad/incomplete data if it finds a better source.
What Ongoing SEO does: Overrides your themeās incorrect structured data with complete JSON-LD, which Google prefers.
Impact on SEO: No penalty as long as Google can read the accurate data our app provides.
Optional fixes: You can hire a Shopify Expert to clean up your theme if you want zero error messages, but itās not necessary.
With Ongoing SEO installed, your structured data is already handled ā Google will always see the correct version.
How to Deal with Structured Data Errors
Seeing errors in your structured data?
Donāt panic ā this is more common than you think, and itās usually not something you need to worry about. Letās break down why it happens and how Google handles it.
Why Youāre Seeing These Errors
Those errors and warnings are almost always coming from your theme.
If you click on an individual error, youāll notice the code is HTML pulled directly from your theme files.
Sometimes themes include outdated or incomplete structured data, and thatās what triggers the alerts.
Do You Need to Fix Them?
Short answer: Nope!
Errors in theme structured data are super common ā and Google doesnāt penalize you for them.
Hereās why:
Our app overrides your themeās structured data with the correct information.
Google is smart enough to ignore bad data and use the accurate version we provide.
Once our appās structured data is in place, Google will happily pull that instead.
Translation: You can leave those theme errors alone. Googleās still getting clean, correct data from us.
Does Ongoing SEO Fix the Errors?
Yes ā as long as the app is installed, our structured data takes priority over whatās in your theme.
That means even if your theme is full of messy, outdated structured data, Google will see (and use) the correct version from us.
What If You Still Want to Remove the Errors?
You donāt need to ā but if you want your Google Search Console to look perfectly clean, you can hire a developer to tidy up your themeās code.
We recommend Shopify Experts for finding vetted professionals at a fair price.
Bottom line:
Errors in your themeās structured data wonāt hurt your SEO if youāre using our app.
Google will ignore the bad data and use the good data we send.