Ever wondered what your Fans want to see from you? Or where your Fans would like to see you play? Want to gauge interest for a potential exclusive merch line? Or to find out more about demand for shows and pre-sale access?
If so, why not try asking the Fans! Using Poll Steps in Landing Pages allows you to do just that.
Setup
Head to Landing Pages --> New Landing Page (this can be blank, you do not need to pick a template at this point unless you want to).
Name your Landing Page and configure your short URL and tag for signups (this is given to any fan who goes through this flow). For more on Landing Page creation, see here.
Poll Steps
Add a Poll Step
Add at least one question
Add the possible answers
Repeat by adding more Poll Steps and answers as required
On the stats tab you will see the breakdown of poll answers to each of your questions. From here you can view fans per answer.
Alternatively you can navigate to All Fans --> New Audience --> Add Poll filter --> choose Poll criteria, to get the desired audience segment. You can choose a specific poll and then either one, more or any answer in your criteria.
This page functions in the same way as a regular Landing Page. It has a Welcome Step, where you collect fan data, and a Thank You Step, for thanking fans that have interacted with you in this flow. Other steps in between are dictated by you to suit the style of the campaign.
Use Poll Answers when building an automation to send broadcasts to fans who give a certain answer to your poll questions e.g. show preference for pre-sale access or emails for confirmation of competition entries. Click here for more on automations.
Here are a few ideas for using polls effectively:
For pre-sale access, you could gauge interest for each show using a Poll Step and send specific fans the show link and/or codes that they chose.
To know how popular potential merch lines would be, you could ask fans their preference on product(s) and how much they would be willing to pay for these.
'What songs would you like to hear at the [insert location] show?'
'What type of news are you interested in hearing from me/us?'. Possible answers could include 'music', 'merch', and 'shows'.