Business vs Creator accounts on Instagram

A Business account is required by Instagram to use the Automated DM functionality.

Here are some of the key differences between Business and Creator accounts to be aware of.

Feature	Business	Creator
Music library	Reduced; Your label/distributor has to contact Meta to whitelist the track or catalogue for your profile	Full Instagram music catalog
In‑app post scheduling	Full API access for third‑party scheduling apps	Only Instagram Creator Studio (manual or limited)
DM Inbox layout	Two tabs: Primary & General	Advanced filtering: Primary, General, Requests, Flags
New features rollout	Often delayed to business	Creator gets features first
Analytics & Insights	Audience demographics, conversion & ad metrics, ideal post times, e-commerce metrics, follower data weekly	More granular growth metrics (daily follow/unfollow), engagement trends
Contact / CTA Buttons	Wide range: Email, Phone, Location, WhatsApp, etc.	Limited: typically “Book Now,” “Reserve,” hide contact info
Profile category flexibility	Predefined business categories (e.g. Retail, Service); category label displayed	Creative categories (Artist, Public Figure); more flexible; can hide
Shopping & E‑Commerce	Full access: Instagram Shopping, product tagging, Shop tab	Limited or no access; brand partnerships instead
Ads & Promotions	Can boost posts, promote, full ad tools	No paid ad tools
Meta Business Suite access	Full support	Yes
Monetisation tools	Indirect via shopping and ad; no creator-specific tools	Badges, creator subscriptions, branded content tools

Key benefits when using a Business account

Business accounts have other benefits, including:

Business accounts also have access to a professional dashboard, providing an overview of how your account is performing as a whole.

Business account users can obverse key insights into the real-time performance of their posts. This includes:

Business users can also look at the analytics of their Reels and Instagram Stories.