A Business account is required to use Openstage's Instagram Auto DM feature. If you are currently using a Creator account, you will need to switch before the integration can work.
See Meta's guidance on converting your account type for instructions.
Feature | Business | Creator |
Music library | Reduced; Your label/distributor has to contact Meta to whitelist the track or catalogue for your profile | Full Instagram music catalog |
In‑app post scheduling | Full API access for third‑party scheduling apps | Only Instagram Creator Studio (manual or limited) |
DM Inbox layout | Two tabs: Primary & General | Advanced filtering: Primary, General, Requests, Flags |
New features rollout | Often delayed to business | Creator gets features first |
Analytics & Insights | Audience demographics, conversion & ad metrics, ideal post times, e-commerce metrics, follower data weekly | More granular growth metrics (daily follow/unfollow), engagement trends |
Contact / CTA Buttons | Wide range: Email, Phone, Location, WhatsApp, etc. | Limited: typically “Book Now,” “Reserve,” hide contact info |
Profile category flexibility | Predefined business categories (e.g. Retail, Service); category label displayed | Creative categories (Artist, Public Figure); more flexible; can hide |
Shopping & E‑Commerce | Full access: Instagram Shopping, product tagging, Shop tab | Limited or no access; brand partnerships instead |
Ads & Promotions | Can boost posts, promote, full ad tools | No paid ad tools |
Meta Business Suite access | Full support | Yes |
Monetisation tools | Indirect via shopping and ad; no creator-specific tools | Badges, creator subscriptions, branded content tools |
Key benefits when using a Business account
Professional Dashboard
Business accounts include a Professional Dashboard giving an overview of overall account performance.
Insights
Business accounts provide real-time performance insights for posts, including:
Impressions
Accounts reached
Post engagements
Insights are also available for Reels and Instagram Stories.