How many times have you joined a mailing list and received no confirmation? Or when you finally receive an email, forgot you subscribed in the first place?
This is bad practice, and will only lead to unsubscribes.
It's incredibly important to make sure all new fans are welcomed into your community with a confirmation email delivered upon signup. This not only reassures fans that they've successfully signed up, but also starts to train fan inboxes to receive emails in their primary inbox.
What should I put in my Welcome Email?
A Welcome Email should ideally do one or more of the following:
Welcome/thank the fan for joining
Detail what they can expect from being on the list (benefits/perks, pre-sale access, giveaways, exclusive merch)
Let them know what's coming up for the artist
Link out to one of the following - fanpage, merch store, current campaign
🙌 Best Practice: Include a link to your merch store, or a long-running 'where should we play?' landing page.
Not providing a call to action (CTA) will result in fans only having one action to take - unsubscribe.
How does it work?
Automated broadcasts listen for a trigger once activated - this trigger can be a tag, or poll answer.
Your Welcome Email is usually triggered by the 'welcome' tag that is assigned to any new fans that sign-up to hear from you.
Once your Welcome Email has been created, the trigger assigned and the automation activated, every fan that signs up for the first time will trigger the automated email!
Create a Welcome Email
Welcome Email guide
Welcome Email guide
1. Head to:
Engage > Automated broadcasts
2. Select 'New automation' and 'Email' as your channel.
3. Set your trigger to 'welcome' and name your broadcast.
4. Edit the content of your email to match the messaging you're aiming for.
5. Select a date/time for the automation to start.
6. Activate the automation!
🙌 Best Practice: Utilise a series of welcome emails.
A welcome series could look like:
Day One - Thank you!
Day Two - Pre-save
Day Four - Merch offer/discount
This series can be set up using the 'welcome' trigger, with the sending of the later emails delayed.
Day One
Regular welcome email thanking the fan for signing up.
Day Two
Push a pre-save CTA to fans that haven't yet pre-saved, using the audience builder as the filter.
Day Four
Give the fan a discount for your store or present them with the opportunity to own an exclusive item as a fan.