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Set.Live x Openstage

Every show. Every fan. Instantly in Openstage.

Chris Parks avatar
Written by Chris Parks
Updated over a week ago

Openstage now integrates with Set.Live, a free tool for artists to capture fan information at live events.

With this integration, fan details from Set.Live campaigns flow straight into Openstage in real time, complete with event-specific tags and acquisition tracking!

This makes it easier than ever to:

  • Turn unknown concert-goers into contactable fans

  • Keep the post-show energy alive with nightly follow-ups

  • Track and reward your most loyal show-goers


What is Set.Live?

Set.Live is a fan data capture tool designed for live events.

Artists display a unique URL or QR code at shows (on screens, posters, or merch tables) where fans can check in, join a guest list, or enter for perks. This process captures their contact info and opt-in consent, creating a direct artist-to-fan relationship.


The fan data you’ll see in Openstage

When a fan participates in a Set.Live campaign, Openstage will import:

  • First Name

  • Last Name

  • Email

  • Phone Number

  • City

  • State

  • Country

  • Email Consent (Y/N)

  • SMS Consent (Y/N)

  • Campaign Tag(s) - based on the Set.Live campaign, e.g. SET.Live @ Dallas Love Field Airport (DAL) 11/3/2023

In addition, every SET.live participant receives the 'setlive-welcome' tag. And if the fan is new to the artist’s Openstage audience, a new fan record will be created and 'setlive' will be set as their acquisition channel.

Note: Artists can add custom questions in their Set.Live campaigns, but Set does not pass individual answers to Openstage (only the engagement/campaign they responded to).

Viewing a campaign tag in Openstage will show you all fans who participated.


What can you do with this integration?

Capture fan data at shows

Collect fan details at merch tables, via QR codes, or on-screen prompts during live events. With Set.Live, that data flows straight into Openstage in real time, tagged by event and ready for action.

Instant post-show follow-ups

For fans who checked in at a specific show, send a message tied directly to that night’s experience while the buzz is still high. Thank them for coming, share photos or setlists, invite them to share their own highlights, and drop a limited-time offer before the moment fades.

‘From the road’ welcome series

For fans first acquired via check-ins, start them in a dedicated “from the road” welcome series. Introduce them to your world with tour photos, stories, and clear next steps like joining your paid membership, following the rest of the tour, or claiming exclusive tour merch.

Run attendance based-perks & loyalty

Reward actual attendees with perks tied to their check-ins, like a limited-time merch code, an unlockable back-of-house gallery, or presale priority for fans who’ve been to the most shows.

Geo re-activation before you return

Use campaign tags and location to target past attendees in a city when you announce a return show. Send a “you were there, come back” presale invite to make them feel recognized and valued.


Get started!

Follow the guide below to set up the integration.

Set.Live setup

  1. Go to Settings > Integrations in Openstage

  2. Generate a SET.live API key

  3. Copy the key and paste it in your SET.live configuration

  4. In SET.live, you will be given the option to backfill all existing data or start from today

  5. From there, data will update every 10 minutes


Fan Interaction/Data Journey

Capturing, processing and acting on live show data.

  1. Run a Set.Live campaign at a show or event.

  2. Fans scan the QR code or visit the URL and submit their info.

  3. Set.Live pushes the fan data to Openstage in real time.

  4. Openstage creates or updates the fan record with:

    • Provided contact info

    • Campaign-specific tag(s)

    • setlive-welcome tag

    • If a new fan, acquisition channel = setlive

  5. Message, segment, or add the fan to an automation.


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