Using automated broadcasts, Openstage can send custom abandoned cart reminders to fans that have left items in their cart at Shopify checkout without purchase.
Using merge tags in your Abandoned Cart broadcasts, you can:
Personalise your email
Display cart items
Provide a link back to the cart to complete purchase
Connect your Shopify store
Before the integration can be used, you must connect your Shopify store.
To do this, head to:
Settings > Integrations
Select the Shopify integration and follow the instructions provided.
For more on integrating your Shopify store, check out our full article.
⚠️ Please Note: This automation only functions for Shopify stores.
Other store integrations cannot use the Abandoned Cart automation.
Create your Abandoned Cart email automation
To create your Abandoned Cart email automation, start by heading to:
Engage > Automated broadcasts
Select '+ New Automation' in the upper right of the window.
The new automation panel will open. Choose 'Abandoned Cart' as your trigger and select email as your channel.
Your new automation will be created!
From here, you can adjust aspects of your automation, such as:
Start and end dates
Only send once
Subject line and preview text
Message content
Please Note: In order for your automation to run every time a fan leaves items in their cart at checkout, you should:
Leave 'Only send once' off
Leave 'End date' blank
Abandoned cart email message content
Your Abandoned Cart automation email should utilise some key elements - merge tags.
Merge tags allow Openstage to:
Display items left in the cart at checkout (email only)
Provide a link back to the cart (email and SMS)
Additionally, you can personalise your abandoned cart email broadcasts with merge tags.
Add a fan's first name using:
{{fan_first_name}}
This merge tag can be found in the 'Merge tags' drop down menu once a text field has been selected.
Display items left in cart at checkout (email only)
Displaying items left in the cart at checkout can be a great way to remind fans of the items they were interested in purchasing.
The merge tag for displaying items left in the cart at checkout is:
{{abandoned_checkout_products}}
This merge tag can be found in the 'Merge tags' drop down menu - selecting Abandoned Shopify Cart Products will add the correctly formatted merge tag to the text field.
Once the automation is triggered and sent, the broadcast will be populated with the items automatically.
⚠️ Please Note: The Abandoned Shopify Cart products merge tag can only be used in Abandoned Cart email broadcasts.
Link back to cart in checkout
Providing a link back to the cart is a great way to remove barriers between the fan and their purchase.
The merge tag for taking fans back to their cart is:
{{abandoned_checkout_url}}
This merge tag can be found in the 'Merge tags' drop down menu - selecting Abandoned Shopify Cart will add the correctly formatted merge tag to the text field.
This merge tag should be added to a button in the email builder. Once the automation is triggered and sent, the broadcast will be populated with the correct link for the fan.
💪 Top Tip: Provide strong CTA to fans.
Your Abandoned Cart broadcasts should be straightforward and streamlined.
Avoid using too much text, or becoming unintentionally confusing with too many disparate elements.
A strong call to action should be used, such as:
Complete your purchase
Or:
Take me back to the store!
Abandoned Checkout SMS
To create your Abandoned Cart SMS automation, start by heading to:
Engage > Automated broadcasts
Select '+ New Automation' in the upper right of the window.
The new automation panel will open. Choose 'Abandoned Cart' as your trigger and select SMS as your channel.
Your new automation will be created!
Abandoned Cart SMS message content
Your Abandoned Cart SMS should include a link fans can use to go back to their abandoned cart at the checkout.
The merge tag for taking fans back to their cart is:
{{abandoned_checkout_url}}
This merge tag can be found in the 'Merge tags' drop down menu - selecting Abandoned Shopify Cart will add the correctly formatted merge tag to the text field.
Additionally, you can personalise your abandoned cart email broadcasts with merge tags.
Add a fan's first name using:
{{fan_first_name}}
This merge tag can be found in the 'Merge tags' drop down menu.
Trigger conditions
The Abandoned Cart automation triggers 10 hours after a fan has left items in their cart at checkout.
This automation can be filtered and limited in the same way as other automated broadcasts, such as with audience criteria.
Note: The Abandoned Shopify Cart merge tag only appears if Abandoned Shopify Cart is selected as the automation type.