Good funnels don't happen by accident – they're built with clear messaging, the right tone, and content that speaks directly to your target audience. But when you're juggling multiple projects, serving different brands or personas, or don't have time for fine-tuning, that becomes a real challenge.
Many work under tight deadlines while still needing to ensure every funnel project perfectly matches the brand. Copy often sounds too generic, the tone misses the mark – especially in multi-brand or multi-persona setups.
Brands solve exactly that. A Brand holds everything that makes your funnels yours: your colours, fonts and logo, plus the context the AI uses when it writes - your tone, your offer and your audience. Every funnel you create or edit draws on it, so it’s on brand from the first draft instead of needing to be restyled and rewritten afterwards.
TL;DR
A Brand holds your colours, fonts and logo, plus the tone, offer and audience the AI writes with.
Perspective can build a Brand from your website link, or you can set one up by hand.
Brands live in your workspace settings and can be reused across funnels.
How do Brands work?
Brand profiles work behind the scenes together with our optimized funnel structures. The Brand Profiles provide branding, tone, and audience context, while the AI also relies on proven funnel frameworks, messaging principles, and conversion triggers. The AI isn’t reinventing the funnel - it’s personalizing a successful, performance-driven foundation.
This results in funnel content that actually converts. Perspective AI works with your full brand and funnel context - something generic AI tools simply can’t do when generating isolated pieces of text.
Instead of generic AI output, you get content that:
speeds up your funnel creation, because the briefing already lives inside the profile
is precisely tailored to your target audience
follows a clear, conversion-optimized structure because the AI considers the entire funnel context, not just individual text snippets
automatically reflects your tone of voice & messaging style
works perfectly for multi-brand or multi-persona setups
requires far less manual editing
In short: less effort, higher quality, and significantly better conversion rates.
Typical use cases of Brands for your funnels
Multi-Brand or Multi-Persona Setups
Multiple brands in your workspace? Different target audiences or buyer personas? With Brand Profiles, you ensure every funnel is automatically created in the right tone, style, and messaging – without risk of mix-ups. Perfect for agencies, creators, or teams managing many different projects simultaneously.
Quickly adapt templates to your brand
Want to use an existing template but have it sound like your brand immediately? With Brand Profiles, AI personalizes every template automatically for you – in your brand voice, matching your target audience, and consistent where it matters. Ideal for quick, high-quality funnel launches.
Duplicate your own funnels & improve them with AI
Have funnels that work well – but want to use them for a different persona, new brand, or slightly different use case? With AI Duplication, AI generates a new version of your funnel, optimized for the selected Brand Profile. This saves time, avoids mismatched tone, and makes funnel recycling super easy.
How to create a Brand?
Click your workspace name in the top left corner. Go to Workspace settings → Brands.
Click + Create new Brand. Enter your website URL and click Generate Brand. Perspective will extract your logo and colors and gather information about your brand. It also looks at your typography and matches it to the closest available Google Font.
No website? Click I don’t have a URL and set the brand up by hand instead.
Review the generated profile, adjust if needed, and click Done. Note: Since the content is AI-generated, always quickly check if adjustments are needed.
Alternatively, you can create a brand while building a new AI funnel. On the New funnel screen, open the brand selector next to the prompt field and click + Create brand. Then enter your website URL and click Generate Brand. It works the same way, and the brand is saved to your workspace, so you can reuse and edit it later.
How to edit an existing Brand?
Go to Workspace Settings → Brands.
Hover over the desired brand profile and click the edit icon.
Make changes to your brand profile and click Done.
One brand in the list is marked with a green check. That’s the default for your workspace, used when you don’t pick another. Hover over a brand and click the check to make it the default.
Use a Brand to customize a funnel template
In the funnel overview, click New Funnel.
Select a funnel template you want to use. On the right, you'll find the Brand Profile section.
Select a profile from the dropdown and click Personalize template.
AI automatically generates the funnel in your brand voice (may take a few seconds).
Use Brands for AI Duplication of your funnel
In the funnel overview, click the three dots next to the funnel.
Click Duplicate and select AI Duplicate.
Select the appropriate Brand and optionally add additional prompts.
Confirm with Duplicate with AI.
ℹ️ Important: AI Duplication rewrites your funnel's copy at the moment of duplication using your Brand Profile and prompt. The funnel type stays the same as the original.
If you duplicate a funnel that you built based on a template, you'll get a template-based funnel (not an AI Funnel) as the result of AI Duplication. It will not have the AI Funnel Editor or ongoing chat prompting via AI Chat.
How to delete a Brand
Go to Workspace Settings → Brands.
Hover over the desired brand profile and click the delete icon.
Confirm with Yes, delete
FAQ
Does AI Duplication turn my funnel into an AI Funnel?
Does AI Duplication turn my funnel into an AI Funnel?
No. AI Duplication rewrites your funnel’s copy using the Brand and your prompt, but the funnel type stays the same as the original. If you duplicate a funnel built from a template, you get another template-based funnel, without the AI Funnel Editor or ongoing prompting through AI Chat. If you want to turn your funnel into an AI funnel, check out this guide.
Can I apply a Brand to a funnel I have already built?
Can I apply a Brand to a funnel I have already built?
Not to the existing funnel directly. Use AI Duplicate on it instead: click the three dots next to the funnel, choose Duplicate and then AI Duplicate, pick the Brand, add any extra prompts, and confirm with Duplicate with AI. You get a new funnel written in that brand voice, and the original stays untouched.