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📈 Dynamic Pricing

Charge more when demand is high and less when it isn't. Surcharges, discounts, duration, VIP and loyalty rules, plus slot-level overrides.

Written by Bojan Dosljak

Who this is for: studio operators (admin panel) · Product: Podyx V2

Dynamic pricing lets one price list behave like many. Charge more at peak, less when you are quiet, differently for a returning client than a first-timer, and differently for a four-hour booking than a one-hour one. This is real yield management, and it is the single biggest revenue feature in V2.

🎥 Watch the walkthrough

🔧 Where to find it

Admin Panel → Dynamic Pricing

⚙️ Turn it on and set the order

Enable dynamic pricing, then choose your pricing order: whether discounts are applied first or at the end. This sounds small and is not. It decides how rules stack, so a client with a loyalty discount and a peak surcharge ends up at a different number depending on which you apply first. Pick one and keep it consistent.

🛠 The rule types

  • Surcharge. Raise the price for certain days or hours, like Friday evenings.

  • Discount. Lower it for the times you struggle to fill.

  • Duration. Change pricing based on how long the booking is, so longer sessions get better rates.

  • VIP or specific customer. Show special pricing to selected clients, ideal for agencies and repeat B2B.

  • Loyalty. Reward clients based on how many times they have booked or how much they have spent.

Start from a template for ideas and speed, or a blank rule when you want something specific.

📈 Configuring a rule

Rules follow the same pattern. Set it active or inactive, choose whether the adjustment is a percentage or a fixed amount, then define when it applies: always, within a date range for a holiday or promotion, or on a recurring schedule for the same hours every week.

🎯 Slot overrides beat everything

A slot override targets one specific room, date and time, and it bypasses every other pricing rule. Use it to force a surcharge, a percentage adjustment, or an absolute price on a single slot. Think of it as the top-level rule for when one booking needs to ignore your entire pricing system, like a public holiday or a one-off event.

🧠 Why it matters

  • You stop leaving money on the table at peak, where demand would have paid more.

  • You fill dead hours instead of staring at an empty studio.

  • Loyalty becomes automatic, rewarding good clients without you remembering to.

  • One flat rate is always wrong twice: too high for quiet times, too low for busy ones.

✅ Summary

Turn it on, decide your pricing order, then build a small set of rules: a peak surcharge, an off-peak discount, and a loyalty reward. Add duration and VIP rules as you learn what your clients respond to, and keep slot overrides for genuine one-offs.

Related: Base Services · Additional Services · Promo Codes · Bundles

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