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Amazon Seller Central

Learn how to connect Amazon Seller, with setup steps, common troubleshooting questions and a list of available metrics & dimensions

Sachi avatar
Written by Sachi
Updated yesterday

Overview

The Amazon Seller Central integration in Polar Analytics allows you to track your Amazon e-commerce performance alongside your other data sources. This article guides you through setting up the connector, explains what data Polar receives from Amazon, and helps you troubleshoot connection issues or data discrepancies.

In this guide, you’ll learn:

  • How to connect Amazon Seller Central to Polar

  • What data and metrics are available from the integration

  • How to resolve common connection or data issues

  • Tips for comparing Polar data with Amazon reports

Connecting Amazon Seller Central to Polar

To begin analyzing your Amazon sales data in Polar, you'll need to connect each Amazon region (such as the US, UK, or EU) individually.

Step 1 : Check Permissions:
You must have Admin permissions on the Amazon Seller Central account.

  • If you don’t, either request admin access or ask an Amazon Admin to temporarily join your Polar workspace and follow the steps below.

Step 2 : Connect via Polar:

  1. Go to the Connectors tab in Polar.

  2. Search for and select Amazon Seller Central.

  3. Click Connect to Polar Analytics.

Step 3:Authorize Access in Amazon:

  1. You’ll be redirected to Amazon Seller Central to authorize Polar.

  2. Make sure you’re on the correct country-specific page (e.g., sellercentral.amazon.com for the US). If not, simply adjust the country code in the URL.

  3. Grant all requested permissions to Polar.

  4. Return to Polar and choose the corresponding region when prompted.

Once connected, the initial sync may take 2–3 weeks, depending on your data volume. Amazon’s API releases data at a limited rate, which slows the initial load. Afterward, data will update daily or hourly based on your Polar plan.

Troubleshooting & Data Matching Tips

Common Setup Errors

If you’re having trouble connecting your account:

  • Ensure your Amazon user has full View and Edit permissions.

  • If needed, invite an Amazon Admin to your Polar workspace with admin rights.

  • Still stuck? Please reach out to our Support team via In-App live chat

Matching Data Between Amazon & Polar

You may notice differences between your Polar reports and what you see in Amazon Seller Central. Here’s how to align them:

  1. Filter by Fulfillment Status:
    Only count orders that are not canceled. Amazon may include pending or canceled orders temporarily.

  2. Match the Sales Channel:
    Use the Sales Channel filter to isolate data for the country you're reviewing (e.g., amazon.com, amazon.co.uk).

  3. Adjust Timezone Settings:

    • Polar uses the timezone defined in Settings > General > Timezone.

    • Amazon defaults to:

      • PST (America/Los_Angeles) for US merchants

      • CET (Europe/Paris) for EU merchants

    • For accurate comparisons, temporarily switch your Polar timezone to match Amazon’s.

Data Sync Limitations

  • Polar can only retrieve up to 2 years of historical data from Amazon due to API restrictions.

Metrics & Dimensions

To have access to the full list of available metrics and dimensions for Amazon Seller, you can check using the Custom Table builder.

Metrics

Raw

  • Adjustments

  • Cost of Products (COGs)

  • Fees

  • Gross Sales

  • Promotion Discounts

  • Quantity Ordered

  • Quantity Shipped

  • Returns

  • Shipping

  • Shipping Discounts

  • Tax

  • Total Costs

  • Total Orders

  • Total Refunds

Computed

  • Average Order Value

  • Net Sales

  • Total Discounts

  • Total Sales


Dimensions

  • Adjustment Type

  • Cost Type

  • Fee Kind

  • Fee Type

  • Fulfillment Channel

  • Fulfillment Status

  • Is Cancelled

  • Marketplace Country

  • Marketplace Country Code

  • Marketplace Id

  • Merchant Id

  • Order Id

  • Order Item Id

  • Product Id

  • Product Title

  • Sales Channel Id

  • Seller Order Id

  • Sku

  • Store Currency

  • Timezone

  • Variant Id

  • Variant Title


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