1. Create your account
In your browser, visit the following URL: https://app.programa.design/register/
Follow the prompts to create a Brand/Supplier account. Once the account is created, you will be logged in to Programa for Brands and prompted to create your company Profile.
2. Fill out your company details
Once you click on the Add button, a side tray will appear from the right-hand side of the screen where you can add:
Header image - an image to represent your brands visually
Company logo
Company name
Company email - a contact email that will display on your company Profile
Company phone - a contact phone number that will display on your company Profile
Website - the website that you would like displayed on your company Profile
About - a brief description of your company
Address - the main company address you would like displayed on your company Profile
Categories - select the relevant product categories for your company, this will help to surface your company profile when designers use filtering tools in the Brand Directory
Social links - add your company social links for Instagram and Facebook (optional)
Please ensure to complete every field in order to fully optimise your company profile. Once all mandatory fields have been completed, click on the black Done button at the bottom of the form.
Here’s an example of how this information is represented on a company profile:
3. Add your sales team
The next step is to add your sales team, make sure to add as much detail as possible to ensure their information is readily available to specifiers.
For each sales team member add:
Headshot photo - people prefer to buy from people, a photo plays an important role in how this trust is perceived, especially if it is a first impression
Name - include both First and Last name
Job title - clearly identifies the role and potentially location if your team manages a geographical territory e.g. a designer based in Brisbane will most likely connect with the sales team member who has QLD as part of their job title, for example, Sales Manager QLD
Phone - preferably a mobile number to facilitate direct contact
Email - enter the company email of the sales contact
LinkedIn - enter the LinkedIn URL of the sales contact as another contact method
Here’s an example of how the sales team is represented on a company profile:
4. Add your store locations
Add additional locations and include:
Location name
Location phone number
Street address
City
Postcode
Country
State
Here’s an example of how store locations are represented on a company profile:
If this is not relevant, skip to the next step.
5. Add featured content
Featured content represents the best of your brand and products. This can be a project or product article from your website, a piece of editorial from an industry publisher or even a digital catalogue.
Add up to three (3) items of featured content, each with:
A cover image
Title
Short description
External link
Here’s an example of how featured content is represented on a company profile:
6. Add additional brands
If you are a retailer or distributor and sell other brands, these can be added to your profile. Each brand you add to your profile will be linked to your company i.e. Misura is a stockist of the brand ‘LAGO’, as such this brand will be displayed on the Programa Trade Portal as ‘LAGO by Misura’.
For each brand you distribute add the following:
Brand cover image - an image that represents the brand
Brand logo
Brand name
Location - the location of the brand e.g. country of origin
External link - a link to the brand website or the location of the brand on your website
Exclusive brand - only toggle this on if the brand name is the same as your company name i.e. you only stock your own brand and do not distribute other brands
Here’s an example of how your brands will appear on your profile:
7. Submit your brand for activation
Once you’ve entered all the information for steps 1-6, your brand is ready for activation. Simply select the Programa for Brands subscription plan that is right for you and follow the steps to join. Our team will be notified of the subscription activation and will review your brand for suitability.
Programa is a valuable resource for designers, architects and interior stylists seeking original, compelling and inventive design. We are taking great care to curate the specification experience to ensure that only the best leading brands and exciting newcomers are presented on our platform.
Brands are approved manually so allow up to 5 working days. Once approved you will be notified by email and your company profile will be published to the Trade Portal.
If you have signed up to a Premium Plan, one of our team members will be in touch to discuss the options available for product upload.
For further guidance or assistance please reach out to us at brands@programa.com.au.