ProLine includes a powerful review generation tool that can help businesses, particularly in the roofing industry, to accumulate Google My Business reviews efficiently. This guide explains how to set up and manage review campaigns, customize review requests, and avoid common pitfalls like review gating.
ProLine offers a comprehensive review generation solution integrated directly into your account, eliminating the need for expensive third-party services. This not only saves money but also increases the effectiveness of obtaining reviews by leveraging the existing relationship between your sales reps and your customers.
Step 1. Adding your Google Review Link
Step 1. Adding your Google Review Link
Adding your Google Business review link to ProLine will allow it to be used in your review request campaign. You can add a review link for one of your locations by navigating to: hamburger menu (☰) > Company Settings > Locations. Click on a preferred location and scroll down until you see the Review Settings area. Then enter your review link in the "Review Request URL" field.
Step 2. Setting Up Review Campaigns
Step 2. Setting Up Review Campaigns
ProLine makes it easy to manage your review campaigns with minimal setup. To customize the existing campaign, navigate to hamburger menu (☰) > Company Settings > Campaigns > REVIEWS & REFERRALS > REVIEW REQUESTS > Edit Campaign.
When a project triggers the campaign, ProLine sends a series of review requests, each including a link to the review landing page, which features your logo and a star rating system.
You can also opt to create a review request campaign from scratch, with the automated steps that suit your business best. Be sure to keep in mind that your messages need to include the {{company_review_url}} variable in order to send your Google Business review link to your customers.
Step 3. Customizing the Review Request Campaign
Step 3. Customizing the Review Request Campaign
To customize the campaign, navigate to: hamburger menu (☰) > Company Settings > Campaigns > REVIEWS & REFERRALS > REVIEW REQUESTS > Edit Campaign.
You can modify the campaign to include additional messages or steps as needed, focusing on the review request portion by adjusting the default messages.
Step 4. Setting up Stage Triggers for a Review Request Campaign
Step 4. Setting up Stage Triggers for a Review Request Campaign
ProLine's built-in review generation feature includes a "Paid & Closed" stage with the appropriate triggers for a review request campaign. To enable triggers for a review request campaign, navigate to: Billing pipeline > PAID & CLOSED stage trigger settings (gear icon). Click on the green "play" button to enable the stage's triggers.
The first preloaded trigger will exclude blacklisted projects. The second trigger will run a campaign that sends a series of emails and text messages over three weeks, directing customers to a customized review landing page.
You can setup triggers for the review request campaign in a different stage if you wish to send review requests at a different point of your process.
Once these triggers are enabled, the review request campaign will run for projects added to this stage.
Optional Step. Start a Review Request Campaign for Previously Added Projects
Optional Step. Start a Review Request Campaign for Previously Added Projects
Enabling a campaign will allow you to start an automation process for projects that are added to the stage that triggers it. This means that the campaign will not run for projects previously added to the stage prior to enabling its stage triggers.
You can manually start the campaign for such projects by bulk editing projects in: hamburger menu (☰) > All Projects. Filter your projects by stage and then select the review request campaign in the bulk edits menu.
Avoiding Review Gating Risks
ProLine adheres to best practices to ensure compliance with Google My Business policies.
No Review Gating
ProLine does not engage in review gating (filtering customers based on their initial rating).
All customers, regardless of the rating they select, are directed to the same review page.
Handling Negative Feedback
Negative feedback is immediately flagged for the sales rep and admins to address.
Benefits of ProLine's Integrated Approach
Using ProLine for review generation offers several key advantages over third-party services.
Familiarity and Trust
Review requests are sent from the same phone number and email address used throughout the customer's interaction with your business.
This familiarity increases the likelihood of customers responding positively to review requests.
Efficiency and Cost-Effectiveness
ProLine's integrated system is more effective and cost-efficient than standalone review services.
The automated process ensures consistent follow-up without additional manual effort.
Contact Support
If you encounter difficulties or have further questions, contact our support team at support@proline.app or through the chat in the lower corner of your screen. We're here to help you with any issues or concerns.