At Pulsar, one of the principles that drives innovation in our products is Universal Scope - the notion that your audience is everywhere and doesn’t think in channels. As such, we acknowledge the need to provide a solution that understands multi-modal signals, from any type of channel, in any possible format. That's why we are tripling down on our data coverage, to introduce syndicated Industry Panels on Pulsar TRAC.

Industry Panels will give you access to a network of professionals, where thought leaders and industry experts around the world share their opinions on innovation, trends and challenges that are shaping their industries. These Industry Panels will give you access to a new stream of professionally informed industry insights to discover, opening up opportunities to analyse new audiences and content.

We are initially launching curated Industry Panels across 4 verticals: Financial Services, Information Technology and Services, Internet and Online Media, and Healthcare:

All industry panels are location-specific, covering the United States, United Kingdom, and Europe, ensuring you can localise your insights or analyze broader trends.

Absolutely! While our pre-defined panels provide great insights into C-Suite level and Healthcare Professionals, we recognise that building custom panels based on unique requirements is equally as important. For an additional fee, you can create custom panels, allowing you to build bespoke audiences based on specific job titles, companies, or industries. Please get in touch with your Account Manager or our support team to learn more.

Our Industry Panels data provides access to credible industry professionals who have worked in, studied, or developed a keen interest in the topics, technologies, industries, or trends they discuss. This ensures that the content collected in these Industry Panels is authentic, as it comes directly from reliable and knowledgeable authors.

This data is not only credible but also highly relevant. We’ve dedicated significant effort to carefully curate these panels, minimising noise and maximising the clarity of insights. To enhance flexibility, we’ve introduced the option to filter by specific job titles and industries during search setup, ensuring you always receive the most pertinent data for your needs.

Understanding the value of historical analysis, we’re launching Industry Panels with data starting from January 1st 2024. Over time, this archive will grow year by year, allowing you to track evolving opinions and trends with increasing depth and accuracy.

Imagine you’re a product marketer for an AI company, and you need to create a campaign that resonates with leaders in financial services. You could launch our C-Level execs panel within Financial Services to analyze conversations around Gen AI, giving you insights into current challenges, innovations and priorities. Armed with these insights, you can fine-tune your messaging, creating content that speaks directly to their needs.

Below are examples of conversation themes among executives in Financial Services. It’s evident that AI dominates discussions among decision-makers in leading financial institutions, significantly overshadowing other topics, such as cryptocurrency, which might otherwise be considered equally important.

Industry Panels are a valuable data source for Pulsar, providing well-rounded information on both the people discussing a topic and the content they generate. This comprehensive approach enables us to derive meaningful insights. Below is a list of data points you can expect with each piece of content ingested into our platform.

Author

Content

Metrics and Metadata

We believe this new premium source will greatly enhance your ability to extract valuable insights from industry leaders and professional, unlocking new opportunities for growth and engagement. Contact your Account Manager or our support team to learn more and how you can get access.