Macro Narratives
Macro Narratives have a broad focus and are generally longer running. You can select Macro narratives to view and understand broader trends, patterns, and shifts in the conversation over time.
Macro Narratives are available when searching across both Public or Media content.
Why use Macro Narratives?
Get a high-level view of broader conversations.
Observe long-term patterns over weeks or months, helping to identify major trends.
Micro Narratives
Micro Narratives have a narrow focus and are often shorter in duration making this view perfect for discovering real-time conversations or niche topics over short periods.
Micro Narratives are currently only available when searching across Media content.
Why use Micro Narratives?
Get a view of narratives focused on more granular discussions such as specific events or topics.
Track real-time conversations and daily developments.
Quickly identify emerging narratives based on the most recent data (up to the previous day).
How It Works:
When conducting a search, you can toggle between Macro and Micro narratives.
The toggle option also shows you the number of narratives in each of the 2 views so that you can quickly see how much data is available.
By default, the Macro view will always be selected, letting you see a high-level view of the narratives matching your search
With the Macro view selected, you will see data grouped by weekly intervals, helping you to visualise the data over longer periods of time
With the Micro view selected, you will see data grouped by daily intervals, helping you focus on recent events and more granular topics.
Best Practices for Using Macro & Micro Narratives
Micro Narratives:
Best for analysis of recent events, issues with a narrow focus, or niche topics.
Useful for tracking conversations that occurred over the past few days or weeks.
Macro Narratives:
Perfect for analysing long-term trends and understanding the broader context of conversations.
Helps identify thematic arcs and narrative evolution over time.
Compare Macro & Micro Narratives:
Use both views to understand how specific events fit into broader conversations and how short-term developments influence long-term trends.
We love feedback, and chatting with us in the bottom right corner is the perfect way to do so. Let us know how Narratives AI is working for you, and if there's any enhancements you want to see in the future!