We're excited to announce that Pulsar Workspaces is now available in CORE, with support for Brandset Folders; providing users with a smarter way to organise, collaborate, and take control of your owned and competitor channels tracking.
Whether you're an agency running social analytics for a portfolio of clients, or an in-house team tracking dozens of brands across different markets, you've probably felt the friction: a growing list of Brandsets, no structure, and no easy way to separate what belongs to each team or to keep sensitive client work away from people who don't need to see it. Brandset Folders fixes that. They give your team a shared, structured workspace inside CORE that can be organised by client, project, market or category.
The practical benefits are immediate. You can now assign Brandsets to folders during setup, bulk-organise your existing Brandsets in one go, and add teammates with instant access. And because Brandset Folders are built on Pulsar's existing role structure, there's nothing new to learn. Your team is up and running from day one, working in a cleaner, faster, more collaborative CORE.
Brandset Folders is part of Pulsar Workspaces, our ongoing investment in giving teams the structure they need to collaborate effectively across the platform. Search Folders launched in TRAC earlier this year, and now the same powerful system comes to CORE. |
What's new at a glance
A more organised workspace: Brandset Folders replace the flat Brandset list, making it easier to navigate personal, shared, and team Brandsets in one structured view.
Simpler collaboration and management: Share Brandset Folders with teammates to instantly grant access to everything inside, while keeping client or project work separated and secure. Brandsets can also be assigned to folders during creation or organised later in bulk.
Permissions that scale with your team: Brandset Folder access works alongside Pulsar’s existing roles and permissions, ensuring users only see the Brandsets relevant to them while sensitive work remains restricted.
How it works
Once Brandset Folders are enabled in your account, you’ll see a few changes to the Brandsets page. Here’s a quick guide to help you get around.
Three ways to navigate your Brandsets
My Folders - This is where you can find all the folders you’ve created within CORE. You can assign Brandsets, add teammates, and update settings without jumping between screens. It gives you a clear view of how your workspace is set up.
All Folders - This is where most day to day work happens. You’ll see every folder you have access to, so it’s easy to focus on what matters to you. No need to scroll through unrelated folders.
All Brandsets - This view shows every Brandset you have access to in the domain. It’s useful for keeping everything organised and making sure nothing gets lost or overlooked.
Creating and sharing folders
SuperAdmins and Admins can create folders and are automatically set as the owner. Give the folder a name, an optional description, and a visibility setting, then start adding teammates. Members get immediate access to all brandsets inside that folder, in line with their existing Pulsar permissions.
You can add members during setup or at any point after. There's no limit on members or Brandsets per folder.
Assigning Brandsets
Keep your workspace organised from the moment a Brandset is created
Assign to folders during Brandset creation; it's a dedicated step built into the setup wizard
Bulk-assign existing Brandsets from the folder's settings page, so you can organise a whole library at once
A Brandset can belong to multiple folders, so teams that share a brand or profile can both access it without any duplication.
Deleting a folder never deletes the Brandsets inside it. They simply become unassigned and remain accessible from the All Brandsets tab. |
Who can do what?
Brandset Folders layer on top of Pulsar's existing permissions, so your team structure is already reflected in how folders work. No new roles, no new concepts to learn.
SuperAdmin - Owns the workspace. They can create, edit, and delete any folder. Manage Brandsets and users across all folders. Full domain visibility via All Brandsets.
Admin - Works within their assigned folders. Create Brandsets and assign them to folders they have access to. Cannot create or manage folders themselves.
User - Accesses their assigned folders and creates Brandsets within them. Focused on the work that's relevant to them.
Reader - View-only access to any folder they've been added to. Great for stakeholders who need visibility without edit rights.
Getting started
To access Brandset Folders, your Account Manager needs to enable it for your domain before you can use it. Reach out to them to get set up. They'll activate the feature and help you think through how to structure your folders for your team.
Once you're up and running, we'd love to hear how it's working for you. The Product Team is always here for questions or feedback.