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April 2018
Owned-channel Insights: Content Performance Insights
Owned-channel Insights: Content Performance Insights

PAST RELEASES - APRIL 2018

Dominick DiCesare avatar
Written by Dominick DiCesare
Updated over a week ago

We have recently given Pulsar CORE a revamp, following the introduction of owned-channel insights. With new Content Performance Insights, Pulsar CORE now includes a whole host of new metrics and data analysis to allow you to better understand the impact of your content. 

With Content Performance Insights you can now:

Check on how content is performing on the Posts tab which now shows a breakdown of:

  • Device to see the performance of individual pieces of content by device. We get this data for X and Facebook.

  • Spend, showing if you promoted the content a lot or a little. We get this data for X and Facebook.

  • Paid/Organic, an easy reminder of whether a post has any promotion behind it. We get this data for X and Facebook.

  • Reach. This lets you know how many individuals your content reached. We get this data for Facebook and Instagram.

  • See how your top content compares to a competitor.

Finally, you can look at your post stats. This is incredibly useful to see content measurement performance over time, with an industry average, competitor comparison and micro-engagements as well as video views for all channels.

For more detail on the CORE owned-channel insights and an example of how a business might use these updates to improve strategy, please see our blog.

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