We have recently given Pulsar CORE a revamp, following the introduction of owned-channel insights. With new Content Performance Insights, Pulsar CORE now includes a whole host of new metrics and data analysis to allow you to better understand the impact of your content.
With Content Performance Insights you can now:
Check on how content is performing on the Posts tab which now shows a breakdown of:
Device to see the performance of individual pieces of content by device. We get this data for X and Facebook.
Spend, showing if you promoted the content a lot or a little. We get this data for X and Facebook.
Paid/Organic, an easy reminder of whether a post has any promotion behind it. We get this data for X and Facebook.
Reach. This lets you know how many individuals your content reached. We get this data for Facebook and Instagram.
See how your top content compares to a competitor.
Finally, you can look at your post stats. This is incredibly useful to see content measurement performance over time, with an industry average, competitor comparison and micro-engagements as well as video views for all channels.
For more detail on the CORE owned-channel insights and an example of how a business might use these updates to improve strategy, please see our blog.