Earlier this year we launched Communities 2.0 - granting you easy access to the audience segments making up your conversation, directly from Pulsar. Today, we are making that process even more seamless with Instant Segmentation, a way to generate, access and start exploring the Communities in your audience in under 5 minutes.
In case you’re not familiar – Communities is our transformational approach to closing the gap between conversation & audience analysis, empowering you with the necessary tools to uncover audience segments in one click, and easily toggle between topic analysis and audience segments.
With instant segmentation, nothing changes in the way you use Pulsar and segment your audiences. Except for the speed.
Once you hit “Segment Authors” on any segment with 20K authors or less, your Communities report will be generated in under 5 minutes, with ALL the information about your communities available for you to begin exploring what makes your audience tick - no more waiting hours to access your communities.
What you need to know:
To use instant segmentation you need to have an audience size that is 20K authors or less. Thank goodness for filters!
In under 5 minutes your Communities will appear in your communities dashboard.
You will notice that some links to Audiense will be disabled with instant segmentation: that’s because your full report on Audiense is still being generated.
The only link which will work until your full report is ready is when you click on the Audiense icon, which will redirect you to your list of reports as shown below:
As such you will be unable to add new segments, rename your segments, or rename your report until the full report is available.
Your full report will be available in the normal time that it takes to generate reports, which is usually a couple of hours, depending on the size of your audience.
On Pulsar however, you can quickly start exploring your communities via our communities filter and get to the insights that matter.
Don’t believe us, check out the gif below:
If you have an Audiense subscription, then you can take full advantage of this new functionality right away. And if you don't have access, then reach out to your Account Manager to find out more about our options.