CORE's Brand Overview is a great way to get a top-level summary of the performance of a brand's profiles. Whether you're looking at a competitor's brand, or a brand you own and plugged in, insights are aggregated in several conveniently exportable sections, thanks to the Brand Overview.
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The Brand Overview consists of three main sections: Brand, Profiles, and All Posts. In this article, we will review the Profiles section. For info on the other pages, check the articles below.

The Profiles page features a quick look at your top 6 profiles' main metrics, as well as the best and worst performing post for each profile. These charts are also exportable: great for reports and presentations! Note that when you plug-in your own profiles, you can switch between a plugged-in view and a public view of your data to see the difference in metrics and include your paid posts. For more information on plugging in profiles, check out this link.
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The above image shows the profiles overview page. In the top left is an icon for the type of profile, as well as the name of the given profile. A profile overview contains three audience-related metrics and two content-related metrics, all shown along the left. Each of these metrics have numbers comparing them to the previous period of time. On the right side is the best and worst posts published by that profile during the period of time shown. These are ranked by the engagements that the posts have received.