Once you have created a Brand, you will be able to add Profiles. Profiles are the social media accounts linked to each of your Brands. CORE allows you to track Profiles from the following sites:
Instagram
Facebook
X
LinkedIn
Youtube
Google Analytics
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Private vs Public Data
Data collected on CORE can be either private or public.
Private data comes directly from the data provider's native platform using their formulas and algorithms rather than those by Pulsar. For example, when tracking an X Profile, you will be seeing data from X Analytics as it is displayed on their site. When you create an Owned brand, you can plug-in profiles that then retrieve Private data which is richer than public data (eg demographics data per profile). For this reason, we recommend plugging in all your owned profiles and maintaining your tokens.
Public data, on the other hand, is collected by analysing the profile's content. Pulsar then uses this data to measure a post's performance based on metrics such as engagements, visibility, etc. For more info on these metrics, check out our Metrics articles!
For Facebook, Instagram and X owned channels, you will often see toggles that allow you to switch between Private and Public data:
YouTube, LinkedIn and Google Analytics are always private data and require plugging in. Instagram, Facebook and X have both public and private data.
Adding vs Plugging in Profiles
You can add any public profile from X, Facebook or Instagram to CORE. You will only retrieve public data when you add a profile.
When you plug-in a profile to CORE, you will retrieve private data & public data where relevant. You will need to be able to manage and access the profile (ie. own the account) and add tokens to manage your access to these channels. The plug-in option is only available for owned channels.
Adding Facebook, X & Instagram Profiles
Before you add your social profile to track on CORE, you will need to add tokens for each social channel available: X, Facebook, Instagram etc.
To add a Facebook, Instagram or X profile, click on the Add Profile button from either a newly created Brand or from Brandset Settings as shown:
Newly created brand. This will take you to Brandset settings where you will need to click on Add Profiles:
Brandset settings:
Enter the URL of the profile you wish to add and select the profile from the list. You will only see matches from publicly available profiles.
Click on Add Selected Profiles to add the profile.
CORE will now start collecting public data from this profile.
Plugging in Instagram Profiles
Before you add your social profile to track on CORE, you will need to add tokens for each social channel available: X, Facebook, Instagram etc.
To plug in an Instagram profile, make sure the following are in place:
You are logged into the correct account on your desktop.
Ensure the account is a Business Account.
The Instagram account is connected to a Facebook page which has Meta Business Suite enabled.
Click on the Plug Profiles button from either a newly created Brand or from Brandset Settings as shown:
Newly created brand. Click on Add or Plug In profile. This will take you to Brandset settings where you will need to click on Plug Profiles:
Brandset settings:
Select the Instagram icon from the options to begin the process.
You can now follow the steps on Facebook to select your account, the Instagram Business Account and connected Facebook Pages for the Profile you want to plug in. Ensure all required permissions are granted so you can use CORE smoothly.
When the link is established, you can select the Instagram profile from the list in CORE and complete the Plug in process.
CORE will now start to retrieve public and private data from the profile.
Plugging in Facebook Pages
Before you add your social profile to track on CORE, you will need to add tokens for each social channel available: X, Facebook, Instagram etc.
To plug in a Facebook profile, make sure the following are in place:
You are logged into the correct account on your desktop.
The Facebook Page you're adding has Business manager and you have access to it
The Facebook Page you're adding is not a regional page (Facebook does not support this)
Make sure you have a high enough position to authorise the page. Ideally be a Page Admin.
If you have multiple Ad accounts, find the Ad Account you wish to add.
Click on the Plug Profiles button from either a newly created Brand or from Brandset Settings as shown:
Newly created brand. Click on Add or Plug In profile. This will take you to Brandset settings where you will need to click on Plug Profiles:
Brandset settings:
Select the Facebook icon from the options to begin the process.
You can now follow the steps on Facebook to select your account, the Facebook Pages for the Profile you want to plug in. Ensure all required permissions are granted so you can use CORE smoothly.
Back at CORE, select the profile and page you want to plug in. CORE will now start to retrieve public and private data from the profile.
Plugging in X Profiles
Before you add your social profile to track on CORE, you will need to add tokens for each social channel available: X, Facebook, Instagram etc.
To plug in a X profile, make sure the following are in place:
You are logged into the correct profile on your desktop.
The profile must be public.
The X profile must have Analytics activated.
The X profile must be an ads account with a funding source. The funding source can be removed after plugging in the profile.
Click on the Plug Profiles button from either a newly created Brand or from Brandset Settings as shown:
Newly created brand. Click on Add or Plug In profile. This will take you to Brandset settings where you will need to click on Plug Profiles:
Brandset settings:
Select the X icon from the options to begin the process.
From here you will be taken to X to authorise CORE. When you have accepted the authorisation, select the profiles and account you want to use. Click Plugin profiles to complete the process.
CORE will now start to retrieve public and private data from the profile.
If you wish to remove the funding source from the ads account, you can find instructions here.
Plugging in LinkedIn Company Pages
Before you add your social profile to track on CORE, you will need to add tokens for each social channel available: X, Facebook, Instagram etc.
To plug in a LinkedIn page, make sure the following are in place:
You are logged into the correct account on your desktop.
You have an Ad account linked to your LinkedIn Company Page.
Click on the Plug Profiles button from either a newly created Brand or from Brandset Settings as shown:
Newly created brand. Click on Add or Plug In profile. This will take you to Brandset settings where you will need to click on Plug Profiles:
Brandset settings:
Select the LinkedIn icon from the options to begin the process.
You'll be required to log in to LinkedIn and return to Pulsar CORE to select the Profile and Ad account for the LinkedIn Company Page. Click on Plugin Profile to complete the process.
CORE will now start to retrieve private data from the profile. Read more about LinkedIn analytics here.
Plugging in YouTube channels
Before you add your social profile to track on CORE, you will need to add tokens for each social channel available: X, Facebook, Instagram etc.
To plug in a YouTube channel, make sure the following are in place:
You are logged into the correct account on your desktop.
You have a YouTube channel.
Your YouTube channel must be a business account.
Click on the Plug Profiles button from either a newly created Brand or from Brandset Settings as shown:
Newly created brand. Click on Add or Plug In profile. This will take you to Brandset settings where you will need to click on Plug Profiles:
Brandset settings:
Select the YouTube icon from the options to begin the process.
You'll be taken to YouTube where can select the YouTube account and allow permissions. Back at CORE, select the profile and click on Plugin Profile to complete the process.
CORE will now start to retrieve private data from the profile.
Plugging in Google Analytics
Before you add your social profile to track on CORE, you will need to add tokens for each social channel available: X, Facebook, Instagram etc.
To plug in Google Analytics for your website, make sure the following are in place:
You are logged into the correct account on your desktop.
Click on the Plug Profiles button from either a newly created Brand or from Brandset Settings as shown:
Newly created brand. Click on Add or Plug In profile. This will take you to Brandset settings where you will need to click on Plug Profiles:
Brandset settings:
Select the Google Analytics icon from the options to begin the process.
You'll be taken to Google Login where can select the Google Analytics account.
Allow all required permissions.
Back at CORE, select the profile and click on Plugin Profile to complete
CORE will now start to retrieve website data from Google Analytics.
Unplugging Profiles
From the Brandset Settings, click on the Unplug icon next to the profile you wish to unplug as shown below.
⚠️ Caution: While a profile is unplugged, data is not collected.
Deleting Profiles
From the Brandset Settings, click on the Delete icon next to the profile you wish to delete as shown below.
⚠️ Caution: This cannot be undone.
Next Steps:
As data is collected into CORE, explore the Brand Overview, Profile data and export data.