If you are new to TRENDS, then this is the article and video tutorial for you.
TRENDS has two functions; real-time and historical trend analysis.
Real-time trends maps what is trending around the world right now on X. Whereas, historical trends will help you to understand the volume of results and the shape of the conversation around a topic of your choice using X and Online News data.
TRENDS is unlimited. This means you can use it as many times as you like, searching for any topic you like!
Key points covered in the video below:
The differences between real-time and historical TRENDS.
How you can use TRENDS to keep a pulse on what conversational topics are currently prevalent on a global, national and city-by-city basis.
How you can use historical TRENDS to analyse online conversational volumes over time for the topics that matter to you.
The connection between TRENDS and TRAC.
The example we will be using for the historical TRENDS element of the tool will be a comparison between Batman, Superman and your friendly neighbourhood Spiderman! 🦸♀️
If you would like to learn more, we have open training sessions on Tuesday at 4 PM (GMT) every week. You can sign up here.