Learning Outcomes
You will understand what information is presented in the Bundle chart.
Learn about the valuable insights that can be obtained from the Bundle chart.
What is the Bundle?
The Bundle chart in TRAC shows you a visual representation of the connections or relationships between Hashtags, Keywords, Topics and Entities, and how they are frequently used in the same context. This chart is useful as it shows the comparisons between one keyword, hashtag and topic, and they are used in conjunction to another.
To use the Bundle simply click on the solid colour next to the keyword on the outer edge, and it will show how that keyword is linked and connected to other keywords within the search.
📝 Note: The minimum number of keywords, hashtags or topics required to visualise the chart is 20.
You can find the Bundle chart within the following pages on TRAC:
What Insights can you Gain?
When analysing Bundle visuals, keep these points in mind:
The "Bundle" enables you to identify and understand the intricate connections between different keywords, hashtags, and topics within the scope of your search. By visually displaying these links, it facilitates an improved comprehension of the complex relationships that exist within the landscape of the online conversations that you're tracking. This empowers you to make better-informed decisions about which keywords and topics to focus on when creating content, thus enhancing its relevance and potential for audience engagement.
"The Bundle" also serves as an invaluable visual for identifying trends and emerging patterns within your areas of interest. By showing the associations between various elements, be it keywords, hashtags, topics, or entities, you can readily spot related topics that may warrant further exploration.
📈 Example: In the Bundle above, we can see that the keyword "best" is used alongside ten other keywords in the Gin conversation. We can see the keywords "cocktails" "love" and "great" is connected with "best". By analysing this data, we are able to see that there are positive connotations around Gin.
💡 Top Tip: If you would like to see fewer keywords in the Bundle, you can edit the data to achieve this; simply click on the bullet point list icon and a drop down menu will appear giving you the option to deselect keywords.
We hope you enjoyed reading this article! 📚
If you have any questions or would like to learn more, please don't hesitate to reach out to our support team via live chat. 🚀