With the prominence of social media in today's digital age, hashtags play a crucial role in categorising and organising content across different platforms. Within Content Insights > Hashtags, you have access to an array of visuals that will help you to analyse different hashtags that are prevalent within the conversations you're tracking.

You'll find several visualisations and features designed specifically for hashtag analysis. These tools can help you uncover patterns, sentiment, and emotions surrounding various topics. By understanding these aspects, you can effectively track and monitor online conversations, providing invaluable insights for your campaigns or clients.

This treemap visualisation offers a clear overview of where hashtags are used most frequently across different channels. It helps you identify prevalent hashtags and highlights their over-indexed or under-indexed usage on specific data sources.

Utilise Segments or Network charts to identify groups of hashtags associated with one another or discussed in the same conversation. This feature helps you understand relationships between hashtags and uncover dominant themes in your dataset.

The "Hashtags Stream" helps you to track the evolution of discussions surrounding specific themes over time. Identify when particular hashtags emerged, subsided, or resumed to better understand the context of the conversation.

The "Hashtags Sentiment Word Cloud" helps you to gain insights into the most common hashtags and their associated sentiment. The size and centrality of the hashtags indicate their frequency within posts and articles.

Similar to the "Sentiment Word Cloud", this visualisation reveals the most common hashtags and their corresponding emotions.

The "Hashtags Bundle" helps you to examine inter-relationships and flows between hashtags using the chord diagram. Visualise connections between hashtags, highlighting the degree of overlap and relationships between them.