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TRAC: General Listening - The Feed
TRAC: General Listening - The Feed

Discover how The Feed within TRAC helps you manage and analyse your data for better insights and decision-making.

Ashvin Jalabhay avatar
Written by Ashvin Jalabhay
Updated this week

Learning Outcomes:

  • Understand the purpose and functionality of The Feed.

  • Learn how to sort, tag, analyse, filter and manage your data effectively.

  • You will understand how you can use the Feed to view and sort through your content.

Unleash the Power of the Feed

The Feed view is a section on TRAC where you can view the content that you have collected in a search. From here you can comb through each individual media item as you would an email inbox, with options to shortlist, mark as read or unread, update or delete any content you deem irrelevant. Located at the bottom of the side navigation panel on TRAC the Feed view is specifically designed for marketers who want to further explore the data behind the insights charts on TRAC.

The Feed is made up of four subpages: Results, Shortlists, Trash, and Rejected.

Results

The Results page displays all the content you have collected, with the most recent items as the default sorting order. You can manage the results displayed in your Feed in a number of ways:

  1. Sort: Sort content by ascending or descending order to view various metrics, such as Media Reach, Media Impressions, Social Impressions, Credibility, Circulation, Likes and so many more options.

  2. Expand or Collapse: You can choose to view your mentions in a collapsed view, which displays content without any media and limited metrics, or expand which includes the media in the post and more metrics.

  3. Export: There is the option to download the content within your search with a maximum of 200,000 results at a time.

Selecting multiple results will activate the Bulk Actions menu where you can do the following:

  1. Reanalyse: You can manually reanalyse Location, Sentiment, Emotion, Topics, Entities, Visibility, Social Impressions or Credibility.

  2. Tags: Bulk Tag your content for easier organisation.

  3. Override Sentiment: You can choose to override the sentiment on the selected posts

  4. Override Location: You can choose to override the location on the selected posts

  5. Override Language: You can choose to override the language on the selected posts

  6. Delete: Delete irrelevant posts and items.

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💡 Top Tip: By default, your Feed is sorted by date with the newest items shown first, but you can sort your content to view top content based on the following metrics: Media Reach, Media Impressions, Visibility, AVE, Engagements, Impressions, Circulation, Likes, Review Rating, Credibility Score.

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Trash

"The Trash" temporarily stores any content that has been deleted from your search Results. Data in the trash is kept for 30 days before it is permanently removed from your search, giving you enough time to review and recover any mistakenly deleted content. To move content from your search into "The Trash", all you need to do is select the content that you want to remove and select the Trash delete icon.

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🚨 Important: Media items and social posts in "the Trash" will automatically be permanently deleted after 30 days.

Rejected

Any content that does not meet the search criteria you have set up will be automatically rejected and stored in the "Rejected" subpage. This helps to ensure that only relevant posts are included in your dataset.

For instance, if you are looking to collect content from a specific location or in a particular language, there are cases where some will make it past our location and language processing and filtering system, in which case it is moved to the Rejected bin. This means that whilst it matches your keywords, that content does not match any language or location parameters you have specified hence "Rejected". And like the Trash folder, rejected items can be restored back to the main Results Feed.

💡 Top Tip: The feed is even more powerful whenever you start applying filters. Check out more info on how TRAC filters work here.

We hope you enjoyed reading this article! 📚

If you have any questions or would like to learn more, please don't hesitate to reach out to our support team via live chat. 🚀

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TRAC: PR & Comms - The Feed
TRAC: Top Content
TRAC: General Listening: Content Insights - Sites
TRAC: General Listening: Content Insights: Locations
TRAC: Media Impressions
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