Media Reach is an important metric that helps to measure the size of the audience of a piece of content. On Pulsar, this metric applies to media monitoring data sources like Online News and Broadcast content, and is used to provide an estimate of the unique number of people who visit the outlet or website that published the article or content. In a similar fashion to how Social Impressions on social media help measure the effectiveness of an Ad Campaign, measuring your Media Reach provides great insight into your PR Performance.

On Pulsar, the Media Reach for Online News content is based on the Unique Monthly Visitors metric for that outlet or publication that we derive from SimilarWeb.

For TV and Radio Broadcast, the Media Reach metric is based on the size of the audience of that television or radio show, or the size of the network's audience.

For LexisNexis News, the Media Reach is based on the Unique Monthly Visitors metric for that outlet or publication that we derive from SimilarWeb.

For traditional Print, the equivalent of Media Reach is the Circulation figures for that media outlet.

Media Reach aims to help users get a general understanding of the size of the audience of a topic. This in turn helps you assess the success of your PR campaigns as well as determine which story angles work best and which media outlets provide the best coverage.

To see Media Reach in action head to TRAC's new Snapshot Overview page and dive deeper into the Top Content and Top Sites sections, as shown in the gif below. You can also view Media Reach in the Feed Results on TRAC. As Media Reach is an attribute of the outlet publishing the content, and therefore refers to a website, we have revised how we display the metrics in the results side panel, making a clear distinction between content-specific metrics and outlet-specific metrics.