The "Top Content" chart provides you with a visual representation of the most significant content within your search. You can organise the results based on various factors, such as Engagements, Likes, Visibility, Media Reach, Media Impressions, Social Impressions and AVE (Advertising Value Equivalency).

You can find "Top Content" Boards within the following pages in TRAC:

This chart displays the top content ranked by content published on outlets with the highest Media Reach. Media reach is derived from Similar web's unique monthly visits to a website or outlet. This allows you to stay abreast of the most far-reaching content in your search.

This chart displays the top content ranked by content published on outlets with the highest media impressions. Media Impressions are derived from Similar Web's total monthly visits. You can use Media Impressions, alongside Media Reach, to gauge repeated traffic and new visitors.

This view employs our proprietary Visibility measurement to display content that has had the greatest visibility. Visibility measures the impact of a piece of content and our algorithm takes into account the type of post, the source of the post, the size of the audience of the person posting that content, and the number of people who engage with the post.

This chart displays the top content ranked by content with the highest number of Social Impressions. Social Impressions are the number of times a post has been displayed in a timeline, whether the post is clicked or not, calculated by summing up total no. of followers + total engagements + total shares.
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By assessing the posts with the largest number of Impressions, you'll gain valuable insights into what is currently capturing the attention of the audiences behind your search. Furthermore, by identifying the posts with the largest number of Impressions, you can uncover potential influencers and industry experts in your subject matter.

This presents the social media posts and media items in your search that have received the highest levels of engagement. Engagements can be reposts, social shares, comments and replies. By showcasing these top-performing posts, you can discover what's currently trending or being shared the most, or what's gone viral. This can be especially valuable for businesses and influencers looking to stay relevant, as it offers insights into the type of content that resonates with their target audience.

This reveals the content with the most Likes within your search. By presenting the content that has garnered the most Likes, you can stay up-to-date with the most popular and well-received posts within the context of your search. This ensures that you remain informed and engaged with the content that truly resonates with the audience interested in your topic.

This identifies content with the highest Advertising Value Equivalency (AVE) within your search. By revealing content with the highest AVE, you gain insight into the posts and media items that have achieved significant advertising value in your area of interest. This ensures that you remain informed about the content that has a high level of perceived worth within the online community.