Learning Outcomes:
You will acquire a thorough comprehension of the concept of Media Impressions.
You will learn how to effectively apply this metric in your analysis within TRAC.
What is Media Impressions?
Introducing Media Impressions: a new metric for both Online Print and Online News data sources. Based on SimilarWeb’s total monthly visits to a site, Media Impressions offers insight into monthly traffic trends, complementing the Media Reach metric.
This metric estimates the total number of visits to the outlet or website where an article was published. Similar to how Social Impressions measure the effectiveness of an ad campaign, Media Impressions provide valuable insights into your PR performance.
Media Impressions help users understand the audience size. By analyzing Media Impressions alongside Media Reach, users can gauge repeated traffic and new visitors. This helps assess the success of PR campaigns, determine which story angles are most effective, and identify the media outlets that provide the best coverage.
To see Media Impressions in action head to the Snapshot Overview on TRAC and dive deeper into the Top Content and Top Sites sections, as shown in the gif below. You can also view Media Impressions in the Feed Results on TRAC. As Media Impressions is an attribute of the outlet publishing the content, and therefore refers to a website, we have revised how we display the metrics in the results side panel, making a clear distinction between content-specific metrics and outlet-specific metrics.
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