Profile - Content

The Profile > Content section gives you some insight into how the content published by a Profile or Page is performing and how that has changed over a given period. 

The Key Content Performance Figures chart in the Content section gives you a high-level view of the key metrics associated with the content that's been published by a Profile. You'll be able to see the number of New Posts published by the Profile as well as metrics around the Impressions, Engagement Rate and overall Engagements generated by that content.

This chart also lets you compare the content's performance against the Industry Average or up to 5 other Profiles in the Brandset.

The Best Performing Posts chart highlights the top content published during the specified time range. You can sort this to view top content by engagements, by visibility, by impressions, or by engagement rate.

You can also compare the best performing content with that of any other Profile within the Brandset.

The Worst Performing Posts chart highlights content that generated the fewest engagements, visibility, impressions, or engagement rate.

You can also compare a Profile's worst performing posts to any other Profile in the Brandset.

Some users like to assign manual tags to their owned content, especially when running multiple campaigns. You can visualise the performance of tagged content as a Treemap, making it easy to discern which campaigns have performed better or worse that others. Like all the charts in the Content section, you can measure tag performance by engagements, visibility, impressions, or engagement rate.