Learning Objectives
Learn about the insights that can be found in a Profile's Creative section
What is the Creative Section?
The Creative section within an individual Profile helps you understand the types of posts that are performing well by analyzing the content and identifying common aspects of the Profile's top content.
Creative Formats
The Creative Formats treemap compares the engagements, visibility, impressions, or engagement rate of posts containing either photos, videos, links, or text.
You can compare this against up to 5 other Profiles within the Brandset.
Creative Hashtags
The Creative Hashtags treemap identifies the most commonly used hashtags in the Profile's content. The hashtags can be ranked based on engagements, visibility, impressions, or engagement rate. The larger the section in the treemap, the higher the engagements, visibility, impressions, or engagement rate.
The hashtags here can be compared to up to 5 other Profiles within the Brandset
Creative Copy
The Creative Copy treemap lists the most commonly used keywords in the Profile's content. You'll be able to sort these keywords by engagements, visibility, impressions, or engagement rate. High-ranking content will be shown in larger sections of the treemap.
You can compare this against up to 5 other Profiles in the Brandset.
Creative Images
The images found in the Profile's posts are analyzed by Pulsar to extract the context and content in those images, regardless of the caption. Image tags are then applied to the content, adding further details to the Profile's image posts.
The Creative Images treemap helps you identify which of those image tags occur most in the data set and ranks them based on engagements, visibility, impressions, or engagement rate.
You'll be able to compare the image tags of up to 5 other Profiles in the Brandset.
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