We're excited to release theme clustering to Narratives AI to provide instant insights into the overarching topics of discussions across narratives. Themes are groups of narratives that share similar topics or ideas. When you conduct a search, our algorithm groups relevant narratives into themes based on their similarity, providing a comprehensive overview of the conversations surrounding your query.
At the top of the search results we present these themes into 3 charts, each displaying up to the top 10 themes based on their size:
Top themes
Media interest over time
Narrative distribution
Top Themes Chart
What is it?
A horizontal bar chart displaying the total interest in each of the top 10 themes relating to your search query.
Features and Functionality
The top 10 themes are listed in order of size
Each theme is represented with the main topics it covers
The colours used for each them are also used across all other theme charts to help track it in different visualisations
The chart includes an interest score for each theme to show what portion of the search results relate to each theme
Benefits
Quickly identify the most popular themes related to your search query
Understand the relative importance of each theme
Discover relevant narratives and sources for your research or communications strateg
Media Interest Over Time Chart
What is it?
A time series chart comparing the media interest over time of the top 10 themes for your search query and visualising the total media interest of all narrative results.
Features and Functionality
Compare the media interest in the top themes related to your search, pinpointing moments of peak interest.
Use the toggle to show/hide total media interest line to see the overall trend for narratives in search or just compare the top themes with each other
Each theme is presented in a different line with a different color
Hide specific themes from the chart by deselecting them in the legend legend
Hover-over any point on the lines to display the interest values for a specific point in time
Benefits
Identify key moments and events that sparked interest in specific themes
Compare the trends of individual theme to understand their relative importance
Pinpoint the themes that drove peak interest: Discover which themes had the biggest impact on the overall interest for your subject at any point in time.
Narrative Distribution Chart
What is it?
A scatter chart representing the relationships between narratives within a theme. The Narrative Distribution chart displays how similar narratives are to each other within a theme. Narratives within a theme may cluster closely together, indicating that they have a high similarity and the conversation is quite consistent. Narratives that are spread out within a theme mean that they are diverse in the topics they cover. The proximity or distance of narratives in different themes is not compared in this chart, niether is the relationship between different themse. So the proximity of narratives in different themes doesn’t have a meaning in this visualisation.
Features and Functionality
Each narrative is represented by a bubble in the colour of the theme it is related to.
The size of the bubble indicates the size of the narrative compared to other narratives
Dispersion of bubbles represents the similarity between narratives
The most central narrative for each theme is labeled providing a summary that is most representative of the theme.
Hover-over displays story details, including title, publication date, and summary
Benefits
Visualise the relationships between narratives and identify how diverse or uniform the conversation is within a particular topic
Understand the different angles and perspectives within a theme
Discover notable clusters of sub-topics of discussion within a theme that is driving the the overall conversation