Read less, Know More: Email Digests & Alerts Briefings powered by AI
The ever-evolving email; once a simple form of back and forth communication, now serves as the backbone of so much intercommunication online. For some it is also a hub of content: Pulsar content, that is! Email Digests give you regular content grouped how you want it. KPI Alerts let you set thresholds to check on your data at the most interesting moments. And Instant Alerts assures you won’t ever miss a piece of content arriving on the platform.
But scrolling through all that content isn’t always a pleasant experience. Rarely do you want to read through 20 articles to understand what’s going on in the world of crypto. Sometimes, even one article is just more than you have time for on a busy schedule and a full inbox. That’s why Pulsar is introducing AI Briefings for our email alerts and email digests.
Each brief uses a prompt engineered with your search alert in mind. This prompt is then submitted to the world’s foremost large language model, GPT, along with the relevant content and…voila! Now instead of 30 Reddit threads to read, you’ve got 3-5 sentences, packaging the most important bits of what’s going on to a much more manageable size.
Let’s take a look at how each brief works with its respective alert or digest:
Instant Alerts
Instant alerts are focused on getting your filtered content as hot off the presses as possible. The briefing option for this triggers when you have a piece of content greater than 600 characters. The brief will then give you a quick look at the piece of content so you can understand exactly what caused that alert to trigger!
For more about Instant Alerts Click Here
KPI Alerts
KPI Alerts are all about seeing relative and absolute changes in your search, whether it be volume, sentiment, or visibility. These aren't necessarily the same types of changes, either; so we’ve ensured the prompt focuses on whatever sort of alert change you’ve chosen.
For example, let’s say I have an alert called “Hilton Positive Sentiment” which looks for whenever there is a relative increase in positive sentiment related to a search about hotels. My brief would focus on how the content that triggered the KPI alert represents Hilton positive sentiment increase. These sorts of specifics are true for volume and visibility options as well.
For More about KPI Alerts Click Here
Email Digests
Pulsar’s Email digests are a lot like the morning paper, if the morning paper was organized to your specifications. With Pulsar’s digests, you can expect regular updates on the things you care about, grouped by the categories that matter to you. So it’s important to us that the briefs for this content reflect this order and organization as well.
Briefs for email digests are available both on the full digest and on the groups within your digest. These briefs will reflect how the content relates to your overall search and your chosen filter. The briefs for the groups will also try and reflect how the content relates to that particular group.
For More about Email Digests Click Here
How to turn on Email Alerts or Email Digest briefing
Excited to try it? If you haven’t yet created an alert or digest, check out the above linked sections, and as you go through setup you should see the below option. If you already have alerts or digests you’d like to activate this option on, go to your alert, click the pencil icon to edit it, and look for this toggle:
If it’s checked like above, you’re all set! Briefs will be added to all of your future alerts/digests. Note that for Email Digests, there are two separate toggles: one for the overall digest, and one for briefing groups.
Tips on how to get the best briefs
A Concise Search Title
Make your Search Title say what your focus is!
The AI Briefing takes into account the name of your search to try and focus the brief on what matters from the data you’ve collected.
Imagine a search about Transportation, and a bunch of articles about driving to a particular concert are pulled in. Without a title indicating the importance of transportation, the brief might just focus on the fact the articles are about a concert!
Avoid Numbers and Symbols
Sometimes, we want to add dates or numbers to our search titles for particular identifying reasons. While we understand this is a handy way of being able to find and understand your searches later, this can mess with briefing, so we recommend keeping your title to just words to get the best out of your briefing
Avoid Vague words
If you’re doing a brand study of Nike, avoid calling your search “Nike Brand Search”, instead, consider just calling it Nike. If it’s a panel search, perhaps Nike Audience.
A Concise Alert or Digest Name
Make your Alert or Digest reflect the filters!
Just like with the search title, the brief also looks at the name of your alert. We recommend focusing your Alert name on the filters you use that make the alert unique within your search.
For example, let’s say we’re running the Transportation search we mentioned before, and we have an alert set up with filters for words around air travel. The alert should be called Airplanes or Air Travel to get the most out of your briefing!
Avoid Numbers and Symbols
Same as above
Avoid Vague Words
Like above, avoid calling the alert/digest “Nike Alert” or “Nike Digest”.
We continue to explore how we can use AI to enhance briefing and analysis across the platform, and we hope you'll help us do so! We love feedback, and chatting with us in the bottom right corner is the perfect way to do so. Let us know how the enhancements are working for you, and if there's any AI integrations you want to see in the future!