Delivering your music to Facebook and Instagram allows their users to add your music to their stories. This certainly helps promote your music to a wider audience. To qualify, you must have exclusive rights for the recordings for your chosen territories. Here's a list of content not eligible on Facebook and Instagram.
production loops
sound beds
sound effects
cover songs
sound-alikes
karaoke recordings
classical music recordings of compositions in the public domain
meditation, yoga, or sleep music
DJ sets or, continuous mixes, or other similar compilations
Unlicensed tracks included in soundtracks or compilations
Facebook and Instagram also don’t accept non music content like the following:
spoken word recordings / speeches
comedy recordings
film recordings (that are not the musical score to a film)
speeches
prayer recordings
audiobooks
podcasts
nature or wildlife recordings
ambient sound recordings
recordings or descriptions of sexual acts