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Understanding prospect statuses and automatic follow-ups

R
Written by RentEngine Ops
Updated over a week ago

Overview

Every prospect in RentEngine has a status that reflects where they are in the leasing process. Statuses help:

  • Drive automated follow-ups via text message

  • Analyze your leasing data and conversion rates

  • Affect the way RentEngine AI responds to prospects

Statuses update automatically based on prospect actions or manually when your team adds a leasing event in the Command Center.


Where to find a prospect status

In the Command Center, the current status is shown on the right side, next to their property of interest.


Automatic vs. manual status changes

Automatic status changes happen when a prospect takes an action, such as:

  • Scheduling or completing a showing

  • Completing prescreening

  • Submitting an application

Manual status changes happen by adding a Leasing Event (via the Action button in the Command Center).

Important: A prospect is a person interested in a single unit. A person can be interested in multiple units and therefore would be considered as multiple prospects.


Key prospect statuses

Here’s how common statuses work in RentEngine and how they affect automated follow-up behavior:

Status

Auto follow-ups?

Initial/next action (system)

Default cadence (hours)

Transition / stop condition

Notes

Contacted, Awaiting Information

Yes

Offer to answer questions and remind them to schedule

6h (first follow-up) → 20h → 24h → 48h

After 3rd follow-up, if no inbound msg/call in last 72h, status is automatically updated to Unresponsive

Showing Desired

Yes

Remind them of scheduling link

20h → 24h → 48h

Same 72h no-reply rule → Unresponsive

Prescreen Approved

Yes (if not booked)

Send scheduling link

Follows Showing Desired cadence if no booking

Stops when Showing Scheduled

If they don’t pick a slot, we move them into the showing desired cadence.

Showing Failed / Showing Canceled / Missed

Yes

Offer to reschedule

Next touch within 24 hours, then daily

Sets status back to Showing Desired on send

Keeps the loop simple: fix & rebook.

Prescreen Submitted

Yes

If not yet scheduled, send reschedule/booking offer

Next touch within 24 hours, then daily

Sets Showing Desired

Used when they “started” but didn’t finish getting on calendar.

Still Deciding

Yes

Post-show follow-up

48h (first)

Repeat “Still Deciding” again through ~40h → Unresponsive

Gentle persistence while they decide.

Application Sent To Prospect

Yes

Application check-in until they submit

24h (first)

If repeated: 48h; third outreach → Unresponsive

Tracks abandonment after multiple nudges.


Statuses that don’t trigger automatic follow-ups

The following statuses stop automated follow-ups. Transactional messages (like confirmations) may still send, but no nurture cadence runs.

  • Not Interested

  • Withdrawn

  • Prescreen Rejected

  • Application Rejected

  • Application Approved

  • Application in Owner Review

  • Lease Signed

  • Move In Scheduled

  • Moved In

  • Duplicate Lead

  • Showing Scheduled (reminders still send)

  • Showing Confirmed

  • Application Received

  • Looking Too Early

  • Awaiting PM Response

  • Blocklist Prospect

These statuses indicate a terminal or paused state for automatic nurturing.


How statuses affect workflows

Prospect statuses power RentEngine’s follow-up and messaging automation:

  • Status changes can pause or resume messaging

  • They influence the timing and content of follow-ups

  • Accurate statuses improve conversion and reporting

Keeping statuses aligned with real-world outcomes also helps your team know what action to take next.


Summary

Prospect statuses are central to how RentEngine:

  • Tracks where a lead is in the leasing journey

  • Controls automated follow-ups and reminders

  • Surfaces actionable conversations in the Command Center

Keeping statuses accurate ensures better nurturing, clearer team workflows, and cleaner reporting.

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