Overview
Running a special offer with digital gift cards is one of the most effective ways to drive prepaid revenue and capture new patient spend. These limited-time promotions turn gifting moments like Mother’s Day, Black Friday, or the holidays into powerful revenue events that run on autopilot.
Setting up these promotions is simple: create a special offer, apply it to your digital gift cards, and schedule it to align with your marketing calendar.
Why This Matters
Gift card promos lock in revenue upfront, attract new buyers (even non-patients), and typically produce higher redemption spend as patients typically spend 20–40% more than the gift card value when redeeming. With templates, scheduling, and built-in reporting, these campaigns run with minimal staff effort and keep paying off beyond the promotional window.
Step-by-Step Guide:
1) Open Special Offers
Log in to your Admin Portal.
Go to MedCommerce Engine → Special Offers (left sidebar).
Click the green lightning bolt to open Quick Actions (top-right) and select Create new offer, or click ‘Create a new special offer’ on the bottom right.
2) Choose Redemption Method & Location
Select In-app – use this when the deal should apply during checkout in your app. Gift cards can only be discounted through in-app offers.
Locations – choose all locations or select specific locations where the offer should be valid.
3) Offer Messaging & Imagery
Enter an attention grabbing title for this offer and the preview text.
Examples: Black Friday Sale! Get 20% of a $100 Gift Card.
Image – upload the image used to accompany this offer when viewed in your app
Tip: If you’re running a seasonal gift card, create a site wide promo, create a Custom Shop Category and match this image to your gift card artwork.
4) Offer Details
Choose the discount type. These savings will apply at the cart level.
Amount Off – e.g., Buy a $120 gift card for $100.
Percentage Off – e.g., 10% off gift card purchase.
Free Service - e.g., Buy a $500 gift card, get a free Hydrafacial
5) Select What’s Included
To select Gift Cards as the service type, choose the specific card amounts you want the promotion to apply to (for example, $100 gift card and/or $250 gift card).
When active, clients will see which gift card values are discounted when purchasing in the app and on your web page.
6) Offer Usage
Select whether the offer should be Multi-Use or Single-Use:
Multi-Use – patients can use the code for multiple checkouts during the promotional period.
Single-Use – each patient can use the code only once during the promotional period.
7) Add a Promo Code & Offer Window
Promo Code – Enter a custom code that patients can apply during checkout (for example, GLOW20).
Offer Window – Set the start and end dates for when the promotion will be active.
8) Add Offer Details (Optional)
Offer Details – Add a short message explaining what the promotion includes or any special instructions.
Example: Celebrate our anniversary with us! Get 20% off gift cards to lock in savings for your next treatment. Valid for all gift card purchases over $100.
Disclaimer Message – Include any notes or fine print that should appear with the offer.
Example: Cannot be combined with other discounts.
9) Promote Your Offer
Announce via text – Click ‘Create a text message’ to send a campaign alert to your patient list.
Example: Give the gift of self-care! Get 20% off a $100 Gift Card — this week only.
Schedule the text to go out on the offer start date for best engagement.
Feature it in your app – Add the gift card promo to a Custom Shop Category so patients can easily find them while browsing.
Best Practices
Schedule early - load designs, amounts, and offer dates 1–2 weeks before the holiday.
Create a text announcement schedule – When running a gift card promotion or special offer, plan a series of text messages to announce, remind, and close out the campaign. A simple 3-part cadence (launch, mid-promo reminder, and final-hours push) keeps engagement high and maximizes results.
Keep the message consistent – Use the same offer wording and image across your social posts, emails, and in-office signage for a cohesive campaign experience.
Test and refine your campaigns – Try different offer types, titles, and images to see what resonates most with your patient base. A/B testing even small changes can help you identify what drives the highest engagement and sales.
Monitor performance – watch sales, average gift card amount, and number sold. Tweak messaging or add in additional texts mid-campaign if needed.
Leverage RepeatMD’s Global E-Commerce Promotions – Take advantage of our year-round promotional calendar to boost in-app sales during key seasons. Each holiday campaign is fully managed by the RepeatMD team, complete with setup, creative assets, and marketing materials (emails, texts, and social posts). Simply opt in through your dashboard, customize your offer, and watch the sales come in. Learn more here.
Support
Need help? Contact RepeatMD Support by emailing support@repeatmd.com or contact your Customer Success Manager.