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Understanding the Patient Experience with Referral Rewards

Patients can invite friends, track their progress, send reminders, and earn rewards once those friends complete a visit or purchase.

Updated this week

Overview

Referral Rewards makes sharing your practice simple, rewarding, and fun for patients.

From their app, patients can invite friends, track their progress, send reminders, and earn rewards once those friends complete a visit or purchase.

Understanding the patient experience helps your team answer questions confidently, build excitement during conversations, and encourage repeat participation, turning word-of-mouth into consistent, trackable growth.


Why It Matters for Practices

When your team knows exactly how patients experience Referral Rewards, it’s easier to:

  • Promote participation naturally. Front-desk staff can explain where to find it and how rewards are earned.

  • Build patient trust. Knowing what patients see helps your team answer questions quickly and accurately.

  • Keep the excitement going. Staff can encourage patients to “nudge” friends who haven’t booked yet.

  • Drive measurable growth. The more your team engages patients around referrals, the more repeat bookings and new visits your practice captures/

Referral Rewards doesn’t just automate word-of-mouth; it makes it visible, gamified, and easy for your staff to champion.


How it Works in the App

Patients access Referral Rewards from the Rewards tab in their app. From here, the experience feels simple, visual, and gamified.

  1. Refer a Friend – Patients tap Refer a Friend and share their personal link via text.

  2. Friend Receives a Welcome Offer – The friend opens the link, signs up, and sees your Welcome Offer, an incentive that applies after their first completed visit or purchase.

    1. Note: Practices can set a minimum spend requirement for Welcome Offers, ensuring rewards only apply to meaningful purchases

  3. Both Earn Rewards (Performance-Based) – Once the friend completes a qualifying visit or purchase, both sides are rewarded automatically.

    • Friend: receives the Welcome Offer.

    • Referring patient: earns the Referral Reward you’ve set (ie. $50 RepeatCash or a complimentary service).

      Patients receive a text confirming their reward and can bank it right away.

  4. Track & Nudge – Within Track Referrals, patients can see each friend’s status - sent, signed up, or completed. If someone hasn’t booked yet, they can send a nudge to remind them.

  5. Bank Rewards & Unlock Bonuses – Rewards move into the patient’s Wallet once banked. RepeatCash stacks over time, encouraging patients to spend it on future visits. After three successful referrals in six months, they unlock a milestone bonus, adding a gamified incentive to keep sharing and earning.

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Best Practices for Your Team

  • Show, don’t tell: During check-ins or follow-ups, open the app and point out where patients can refer or track progress.

  • Promote the Welcome Offer: Encourage patients to share with friends who’ve been “thinking about visiting.”

  • Celebrate milestones: Acknowledge patients when they hit 3 referrals, a little recognition goes a long way.

  • Encourage nudges: Remind patients they can send a friendly reminder to friends who haven’t completed yet.


FAQs

Q: When do patients get their reward?

After the referred friend completes a qualifying visit or purchase, not just after sign-up.

Q: What happens if a friend doesn’t book?

The referring patient can send a nudge directly from the app to remind them.

Q: What is the milestone bonus?

Patients unlock a bonus after 3 successful referrals within 6 months. This cannot be customized at this time.

Q: What if patients ask about minimum spend?

If a minimum spend is set on the reward, it appears automatically in their offer details during checkout.

Q: Can patients keep earning after the milestone?

Yes, there’s no hard cap. They can continue referring and earning indefinitely.


Support

Need help? Contact RepeatMD Support by emailing support@repeatmd.com or contact your Customer Success Manager.

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