Appointment: These campaigns are triggered when the designated appointment type (e.g. New Patient Appointment) is scheduled.

Event: These campaigns run relative to the date of an event and can be triggered manually or automatically when a contact texts in the designated keyword (e.g. “weight loss”) established to start the campaign.

Missed Appointment: These campaigns are triggered when the associated appointment type has an appointment status of  “MISSED” or similar.

Reactivation: These campaigns are triggered based on how long a patient has been inactive for and will send a message to the patient to schedule a time for care.

Tag Applied: These campaigns are triggered when a specific tag is applied to a contact.

Manual Campaigns: These campaigns are triggered when applied manually to a contact via their Contact Settings page (see instructions below) OR get added via CSV File. Alternatively, like Event Type campaigns, Manual campaigns can be triggered when a patient texts the designated keyword established to start the campaign.

Scheduling Lead: These campaigns are triggered when a potential patient inputs their information into the online scheduler but does not schedule an appointment time.