Understanding Custom Metrics
Custom Metrics are powerful tools that allow team members within an organization to create specific benchmarks to measure the stability and success of their business.
Unlike standard metrics, which offer general insights, custom metrics are tailored to track specific user interactions and business actions that align with your unique goals.
This customization enables teams to generate more targeted reports and accurately assess their performance.
Why Use Custom Metrics?
Custom metrics provide flexibility and precision in reporting by allowing you to:
Track Specific Interactions: Monitor user interactions relevant to your business objectives.
Tailor to Business Goals: Create metrics aligning with your business goals, providing deeper insights than standard metrics.
Assess Performance: Evaluate how well your team or business is performing with the benchmarks you set.
How to Create a Custom Metric?
Creating a custom metric is a straightforward process. Follow these steps to set up your own:
1. Click 'Add Fields': Click the 'Add Fields' button within your reporting tool.
2. Select 'Custom Metric': From the dropdown menu that appears, choose 'Custom Metric'.
3. Provide a Field Name and Description:
Field Name: Give your custom metric a clear and descriptive name for easy identification.
Description: Add a brief description to explain the purpose of this metric, making it easier to reference later.
4. Specify the Channel and Object:
Channel: Choose the channel (e.g., website, app) for which this metric is relevant.
Object: Select the specific object (e.g., user, transaction) you want to analyze.
5. Choose the Data Type:
From the dropdown menu, select the data type that best represents the metric you’re creating. Options typically include:
Number
Percentage
Currency
Date Difference
6. Add Variables:
In the 'Variables' section, include the relevant metrics to your analyzing object.
You can add new variables to help compute the Custom Metric formula.
You can remove a variable by clicking the 'Delete' icon if a variable is no longer needed.
7. Enter the Formula:
Input the formula that defines how the variables will be calculated together to form the custom metric.
8. Select the 'Trend Type':
Choose whether the trend is 'Positive' or 'Negative' from the dropdown menu. This will indicate how the trend should be interpreted in reports.
9. Hit 'Create'
Click 'Create' to complete the Custom Metric creation. Users can edit or delete the custom metric using the icons provided against it on the custom metric listing page.
