Digital outdoor advertising comes in many different networks, so you need to have the right format for each network in order to get as broad exposure as possible.
General guidelines to maximize your reach:
Resolution: 1080x1920
Format: jpg/png or mp4
Image size: <6MB
Video size: <15MB
Spot Length: 5s
Frame rate: 25/30 fps
Bitrate: Max 20 000 kb/s
Code: h.264
Ad Formats
Network | Venues | Image | Video |
Clear Channel Sweden: over 1 300 screens Norway: over 850 screens Finland: over 800 screens | Metros Streets | Format: jpg/png Resolution: Size: Image <6MB Spot Length: 5s Audio: No | Format: .mp4 or .mov Resolution: Size: Image <6MB, VIdeo <15MB Spot Length: 5s Audio: No Frame rate: 25/30 fps Bitrate: Max 20 000 kb/s Code: h.264 |
JCDecaux Norway: ca 500 screens Finland: ca 500 screens | Transit | Format: mp4 without motion Resolution: Size: Max 5MB Spot length: 10s Audio: No Framerate: 25 fps Bitrate: Max 20 000 kb/s | Format: mp4 Resolution: Size: Max 5MB Spot length: 10s Audio: No Frame rate: 25 fps Bitrate: Max 20 000 kb/s |
Ocean Outdoor Sweden: 790 | Transit | Format: jpg Resolution: Size: Max 5MB Spot length: 5s | Format: mp4 (recommended), mov Resolution: Size: Max 5MB Spot length: 5s Audio: No Frame rate: 25 fps Bitrate: Max 20 000 kb/s |
TVM (Sweden) | Bars & Restaurants | Format: jpg/png Resolution: Portrait 1080x1920 Size: Image <6MB Spot Length: 15s Frequency: 12x per hour Audio: No |
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If you're interested in learning more about DOOH-advertising, or want to launch a campaign - click here